Out to put a dent in the multifamily universe
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by JHerzog on January 23, 2012
I was recently given the privelege to co-moderate a brainstorming session on the topic of marketing. The session was held for members of the apartment management industry at various stages in their careers, from leasing agents who have been in the industry for 2 months to property managers with 10 years of experience. My topic was old school marketing. Old [...]
Tagged as: Apartment marketing, Customer engagement, mbrewergroup.com, Mills Properties, old school marketing, social media as marketing, Using Social Media to Market Apartments
{ 14 comments }
by Mike Brewer on July 6, 2011
Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. – David Meerman Scott Seth Godin quipped that engagement is hitting people with the right message at the right time so as to have them take action [engage]. I think we have to take [...]
Tagged as: #apartmentmarketing, @mbrewer, Apartment marketing, engageement, mbrewergroup, Mills Apartments, Mills Properties, Multifamily Marketing, participate, Using Social Media to Market Apartments
{ 4 comments }
by Mike Brewer on July 5, 2011
No matter what, the very first piece of social media real estate I’d start with is a blog. – Chris Brogan Blog About Everything Unrelated United Blogs of Benetton is one of my very favorite blogs. It was one of my early inspirations when I started writing a multifamily industry related one back in 2005. [...]
Tagged as: #apartmentmarketing, @mbrewer, Apartment blog, Google Juice, mbrewergroup, Mills Apartments, Mills Properties, Multifamily Blog, strategy, Using Social Media to Market Apartments
{ 1 comment }
by Mike Brewer on July 3, 2011
Today’s call to action – wait.
Tagged as: #apartmentmarketing, @mbrewer, Apartment blog, mbrewergroup, Mills Apartments, Mills Properties, Using Social Media to Market Apartments
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by Mike Brewer on April 17, 2011
Could a platform like friendlist make For Rent’s likely crazy expensive quasi-distribution point irrelevant? Likely not but I secretly hope so…
Tagged as: @mbrewer, Apartment marketing, Apartment Marketing Ideas, mike brewer, Mills Properties, social media apartment marketing, Using Social Media to Market Apartments
{ 13 comments }
by Mike Brewer on March 6, 2011
The jury is still out in my mind as it relates to the use of QR codes. I wrote about them three or four years ago and at the time I thought they were cool but today I have a very different opinion. Back then there was no real mass use commercial or otherwise and [...]
Tagged as: @mbrewer, Apartment marketing, Apartment Marketing Ideas, Apartment QR Codes, Property Management, Using Social Media to Market Apartments
{ 21 comments }
by Mike Brewer on February 26, 2011
We are always looking for new and creative ways to start conversation at Mills and we think our latest adventure is sure to be a hit. While we understand this will not resonate with everyone; we are certain there is a niche that will appreciate it and be moved by it. Some people just love [...]
Tagged as: @mbrewer, Apartment Buzz Marketing, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Mills Apartments, Mills Properties, Multifamily Marketing, Using Social Media to Market Apartments
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by Mike Brewer on September 3, 2010
A ton has been written on the topic of Facebook as it relates to renting apartments and I don’t intend to belabor the point. Rather, I am curious to hear from our readers; What is/are your biggest struggle with it? What are your biggest successes? What would you tell someone who is thinking about starting [...]
Tagged as: @mbrewer, Apartment marketing, Apartment Marketing Ideas, mbrewergroup.com, Using Facebook to Market Apartments, Using Social Media to Market Apartments
{ 11 comments }
by Mike Brewer on July 9, 2010
Mills Properties is making a thoughtful integration of social media principles into their Get Social with Mills Initiative. And, in doing so we decided to craft a document of social media principles for our apartment management company as a whole using thoughts, ideas and original works from in and outside of the industry. Social Media [...]
Tagged as: @mbrewer, apartment leadership, Apartment marketing, Apartment Marketing Executives, mike brewer, Mills Properties, Using Social Media to Market Apartments
{ 3 comments }
by Mike Brewer on July 8, 2010
Rule number one: People. Spread. Emotion. Rule number two: If there is no spread, see rule number one!
Tagged as: @mbrewer, Apartment Buzz Marketing, Apartment Facebook Like Pages, apartment internet marketing, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, mike brewer, New Media Apartment Marketing, social media apartment marketing, Using Social Media to Market Apartments
{ 14 comments }
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