Out to Put a Dent in the Multifamily Universe

Complexity in times of Adversity

Over the course of my career in the Multifamily space I have dealt with my fair share of complexity and adversity. Be it missing expectations, getting a property back on the rails or exercising triage during a fire. No matter the nature, there are a range of things than can and do happen when managing apartment communities. And in those times of adversity, there are a number of personalities that present themselves. And they each bring with them a level of complexity. Excepting one.

Multiple Personalities

You have ‘the sky is falling group,’ known for its doom and gloom, scorched earth, the world if falling apart tomorrow propensities. This is the group that creates reports that track reports. When you think of stall points in a property management organization – this person holds the – I’m that guy/gal trophy high and proud. Complexity.

Next you have the ‘whoa, this is too much for me to handle so I do nothing group,’ know for its complete ill-regard for action. They see the problem so loud and clear that it stumps their ability to move. It’s very akin to the old deer in the headlights saying. Complexity.

Then you have the Stoics, know for their non-impulsive, simply observed, cut to the chase, mindful strategize propensity for reflection before action types. I love these people. They look at a situation – innately know what to do and they simply act. Never shaken by emotional whims; they simply see the solution, rally the players and work the underlying things that make up the larger picture and produce results. No Complexity here.

Your always looking forward to working with the Stoics Multifamily Maniac,


I Love Meetings; I Hate Meetings


It's late and I'm winding down my work day. Or so I thought. For some reason my mind is shifting to the topic of meetings. The Good I think it meetings are good for getting people together and discussing topics that are necessary to move your … [Continue reading]

They’re Here

They're here. "We are the Aussies & Kiwis & Americans & Canadians. We are the Western Europeans & Japanese. We are the fastest-growing, th biggest, the wealthiest, the boldest, the most (yes) ambitious, the most experimental & … [Continue reading]

Another Leasing Commission Rant

I have railed about commission based sales in the multifamily space for years. It's a worn out model. But people keep finding premise after premise to keep it alive and kicking. It's broken The article below clearly demonstrates that the … [Continue reading]

Human Behavior

At the deepest levels we multifamily types are forever students of behavior. For you bottom-liners; we are in the business to lease more apartments. But, for you that understand that the multifamily business is in place to serve the people who … [Continue reading]

Multifamily Culture

Eric Brown penned a question that caught my eye today: How much is company culture holding YOU back? He further amplifies the point by asking if it's just a myth. I am presupposing that is to imply that culture is a mythical quixotically utopian … [Continue reading]

Feeding Multifamily

You know what can never be measured in the Multifamily business? Needs Wants Dreams Hopes This kind of stuff is not manufactured. This Stuff This stuff is human. This is the kind of stuff, if tapped into, will change the world … [Continue reading]

Multifamily Purpose

Michael Porter #WBFSydney

What is the purpose of your Property Management Company? Is it driven by profits? Top line growth? Y/Y rental income growth? Y/Y NOI growth? Cash flow? Purpose Larger than Self Multifamily people get inspired when they know they are … [Continue reading]

Is it scalable?

When is the last time you heard the word scalable as it relates to Multifamily? Did you read about the latest business model that needs to scale? Did you hear that scalability is all that matters; if it doesn't scale it doesn't matter. It's just more … [Continue reading]

Multifamily Quality


Quality is one of those things that is elusive. Elusive in the sense that it's ultimately defined by the end-user. Quality to you could mean something far different from what it means to me. And something overly different to the next guy/gal. It's … [Continue reading]