Out to Put a Dent in the Multifamily Universe

Life of Their Own

Apartment communities and the things that make them up have a life of their own. It’s simply our job to wake up their souls. And it is people are the difference that makes a difference.

People add soul to the curbs by painting fresh color

People add Soul to flower beds by planting color

People add soul to signage by designing it to be user friendly and fun

People add soul to grass by making sure it is cut, trimmed and edged consistently

People add soul to the otherwise vacant and quiet business office

People add soul to amenities by keeping them clean and in working order

People add soul to the experience by being friendly and knowledgeable and helpful

Are you waking souls or putting people to sleep?

You’re working hard at waking souls Multifamily Maniac,


Property Job Descriptions

We are working through a retooling of Job Descriptions at Mills Properties and it sparked a question in my head. Should we exercise brevity and clarity and make them as straight forward and simplistic as possible? Or should we do the opposite and … [Continue reading]

Intuition and Hiring

Have you ever been in a situation where you've been pressed to hire someone to fill the key role? And without fail it is never at the right time. Is there such a thing as good timing when it comes to filling a key role? Or any role for that … [Continue reading]

Walk the Talk

Some of my best conversations in the multifamily space have come during long strolls around a property. In between inspecting curb appeal, common area space and apartment units I have the best conversations. I make it a point to talk about desires … [Continue reading]

Overworking MultiFamily

I think there is a flaw in today's definition of success. That flaw is believing that just working more is the way to exceptional results. Always on doesn't translate to peak performance; it rather leads to overload and burnout. I often get site … [Continue reading]

Your Story Matters

In the journey to becoming a leader in the Multifamily space you will find that stories matter. Stories that speak to motivation. Stories that speak to inspiration. And stores that speak to life lessons. But there is one story that matters … [Continue reading]

Constructive Criticism

Do you have a hard time taking feedback from other people? Believe it or not, as hard as it is to take constructive criticism, it is that kind of feedback that provides you opportunity for growth. Feedback Feedback keeps you from breathing your … [Continue reading]

Experience the Values

We are past the point where we can tell a customer that we uphold a certain set of standards or values. We are past the point where we can put promises in a piece of advertising and expect somebody to believe it. Experience People want to … [Continue reading]

We are Still in the Apartment Business

sheridan keynote

Today's piece comes from our over-the-top amazing Marketing Director at Mills Properties - Melissa DeCicco She rocks!  Lately we have been told we are in the media business or is it the relationship business? Both from wonderful, brilliant people … [Continue reading]

Hear and Listen

There is a huge difference between hearing and listening: Hearing - "to perceive by ear." Listen - "to pay attention." Distractions We live in a noisy world and with every passing day it's getting louder. I posit that stopping to pay … [Continue reading]