Out to Put a Dent in the Multifamily Universe

Your Story Matters

In the journey to becoming a leader in the Multifamily space you will find that stories matter.

Stories that speak to motivation. Stories that speak to inspiration.

And stores that speak to life lessons.

But there is one story that matters above all.

The King Mother of all Stories

The story that matters above all is your story.

The story of your upbringing.

The story of your trials. The story of your faults.

The story of your accomplishments.

In short; the story of your life.

This matters because people want to know that you’re real.

They want to know that you put your pants on one leg at a time; just like they do.

It matters because people get inspired not by perfect people but rather by people who traverse the same trails that they have.

Tell your story; it matters.

You’re believing there is a great story every leader Multifamily maniac,


Constructive Criticism

Do you have a hard time taking feedback from other people? Believe it or not, as hard as it is to take constructive criticism, it is that kind of feedback that provides you opportunity for growth. Feedback Feedback keeps you from breathing your … [Continue reading]

Experience the Values

We are past the point where we can tell a customer that we uphold a certain set of standards or values. We are past the point where we can put promises in a piece of advertising and expect somebody to believe it. Experience People want to … [Continue reading]

We are Still in the Apartment Business

sheridan keynote

Today's piece comes from our over-the-top amazing Marketing Director at Mills Properties - Melissa DeCicco She rocks!  Lately we have been told we are in the media business or is it the relationship business? Both from wonderful, brilliant people … [Continue reading]

Hear and Listen

There is a huge difference between hearing and listening: Hearing - "to perceive by ear." Listen - "to pay attention." Distractions We live in a noisy world and with every passing day it's getting louder. I posit that stopping to pay … [Continue reading]

How to Handle the Angry

I recall a time, when working on-site, that an angry resident came into my office. She had a jar of banana peppers in her hand and was snacking on a bag of Doritos. She sat down in front of me and begin to speak very loudly. Speaking loudly all the … [Continue reading]

Living Your Best Life – Apartment Style

Rob Coleman ERC #thrivebentonville

I have the great privilege of calling Rob Coleman a friend but he is so much more than that as it relates to the impact he is making on people and the multifamily space. Several months ago he invited several of us to Bentonville, Arkansas to get … [Continue reading]


I had an interesting conversation the other day surrounding the idea of increasing incentives for leasing consultants. In that same conversation we talked about increasing incentives for prospects at the time of move-in. And the conversation got me … [Continue reading]

Apartment Business is a Media Business

Apartment marketers are in the media business. Let's face it; if you're in the business of going after attention - you're in the media business. We are all in the business of drawing attention to our respective communities so by default we're in the … [Continue reading]

Stop Worrying About Closing Ratios

"The score will take care of itself" - Bill Walsh Basketball I had the great privilege of playing basketball all the way through NCAA Division 1. It was the absolute thrill of a lifetime. And I have a ton of memories that I will carry with me for … [Continue reading]