Out to Put a Dent in the Multifamily Universe

Wow Them in the Rain

Next time it rains, meet your customer/resident in the parking lot with an umbrella.

Yes – before they get out of the car.

Be on the look out – see them pull into the parking lot and run out with an umbrella.

It’s an “and one” kind of thing to do.

Your making it memorable Multifamily Maniac,


Hot Wash Cloth

I went on a trip recently and near the end of the flight I received a hot washcloth. It was a subtle gesture  but powerful. It was just what I needed at that moment in time. A quick wipe of the face neck and hands. It made me feel alive and … [Continue reading]

Wireless Charging Station – Amenity

I'm always on the lookout for cool and easy to execute ideas and I think this one has potential. Nikola Tesla might not see this as a novel concept but neither would be part of our target market. Where to install?  Ikea answers this question … [Continue reading]

2008 to Now

The multifamily leadership space can be described as such:ScaryGuiltyPainfulLiberatingDisorientingExhilarating Empowering Frustrating Fulfilling Confusing Challenging Exhausting What to look forward to? More of … [Continue reading]

Everything is an Education

Might I suggest to you that every adversity you face in your life is an opportunity for education. Might I also suggest that it is incumbent upon you to sometimes be a teacher and to sometimes be a student.And lastly, when you avoid giving … [Continue reading]

Don’t Bring Me a Problem

How do you treat people who highlight problems in your apartment management business? Yes – the squeaky wheels. Do not Bring me a Problem Without a Solution Is your natural response to those who bring gifts of unrest and disrepair – “don’t … [Continue reading]

Success is Built Sequentially

It really is that simple. Moreover and more important - it starts with Vision, Mission, Values. It doesn't start with systems and processes. It doesn't start with metrics, reports and spreadsheets. It doesn't start with dashboards. It doesn't … [Continue reading]

Customer Service is Comfortably Numb

Developmental psychologists tell us that a willingness to help strangers is a trait that most people show as young as eighteen months. It’s an impulse to serve. But to actually serve from this innate part of our being is to live in rarefied … [Continue reading]


I have a standing desk. It holds two monitors, a few pages of paper, two pens and two highlighters. That's it - nothing more. Aside from the health benefits of a standing desk it does something much more important. It keeps me from nesting. … [Continue reading]

Scaling Up – Culture

What is the most important responsibility of a company owner/president/ceo? Short Answer - Own and lead the Company Culture - Soup to Nuts It's your - to the core - number one asset. It demands and deserves capital investment akin to putting … [Continue reading]