And, when he responded, it was with mindful thought in lieu of random generalness
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Out to put a dent in the multifamily universe
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by Mike Brewer on March 7, 2010 · Comments
And, when he responded, it was with mindful thought in lieu of random generalness
Tagged as: @mbrewer, apartment leadership, apartment management, Apartment marketing, Apartment Marketing Ideas, mike brewer, New Media Apartment Marketing, Using Social Media to Market Apartments
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by Mike Brewer on March 6, 2010 · Comments
I think many times in the world of new media it is easier to say just what is on your mind without being mindful of the long term ripple effect. It’s really very easy to sit behind a keyboard and rattle off thoughts that are no doubt driven by our emotions.
Tagged as: @mbrewer, apartment internet marketing, Apartment marketing, Apartment Marketing Ideas, marketing apartments blogging apartments, mike brewer, New Media Apartment Marketing, social media apartment marketing, Using Social Media to Market Apartments
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by Mike Brewer on February 7, 2010 · Comments
Consumers in the age of new media have grown accustom to a very high set of standards that sites like; Facebook, Google and Twitter have imbued on their minds. At the core of these standards there are three apparent consumer behaviors.
Tagged as: @mbrewer, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, marketing apartments, mike brewer, Multifamily Marketing, Property Management, Using Social Media to Market Apartments
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by Mike Brewer on January 31, 2010 · Comments
“On days when workers have the sense they’re making headway in their jobs, or when they receive support that helps them overcome obstacles, their emotions are most positive and their drive to succeed is at its peak.”
Tagged as: @mbrewer, apartment leadership, Apartment marketing, Apartment Marketing Executives, mike brewer, Multifamily leadership, Property Management
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by Mike Brewer on January 27, 2010 · Comments
Educate your consumer and they will come back over and over – We see examples of this all over the place. My favorite however is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.
Tagged as: @mbrewer, Apartment Buzz Marketing, apartment internet marketing, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Loyalty, marketing apartments, mike brewer, Multifamily Marketing, social media, social media apartment marketing, Using Social Media to Market Apartments
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by Mike Brewer on January 26, 2010 · Comments
Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart:
Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to the [...]
Tagged as: @mbrewer, apartment internet marketing, apartment leadership, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, mike brewer, multifamily, Multifamily leadership, multifamily market, Multifamily Marketing, Property Management, property management ideas, social media, social media apartment marketing, Using Social Media to Market Apartments
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by Mike Brewer on January 9, 2010 · Comments
There is a question floating around our office along the lines of, “What do you book in loss to lease line of your budget?” Also, “On a percentage basis, where do you like to see that number trend?” With that question comes a number of schools of thought but no real definitive answer. And, that [...]
Tagged as: @mbrewer, Apartment marketing, Jerry Garcia, marketing apartments, mike brewer, Multifamily Marketing
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by Mike Brewer on January 9, 2010 · Comments
…being amazed by particles of dust floating in the sunlight
…putting your brand new clothes out the night before the first day of school
…the first time you drove a car
…the first six bars of Stairway to Heaven
What makes you care?
Think about that question from the perspective of the base you are trying to serve. Not [...]
Tagged as: @mbrewer, Apartment marketing, marketing apartments, mike brewer, Multifamily Marketing, Using Social Media to Market Apartments
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by Mike Brewer on January 8, 2010 · Comments
You understand that the consumer is in control of your brand – now what?
Do something about it –
It’s time to shine! It’s time to take that understanding of not being in control and do something exceptional with it. And, knowing that innate in every single potential apartment prospect or long term super loyal resident [...]
Tagged as: @mbrewer, Apartment marketing, Jerry Garcia, marketing apartments, mike brewer, Multifamily Marketing
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by Mike Brewer on January 7, 2010 · Comments
Want to empower your apartment seekers or current resident base to engage? Here are four steps to do it by –
1. Get the question, “What do you think or What would you do,” imbued in your head and use it – often
2. Listen – when peeps answer your question avoid the propensity to interrupt. [...]
Tagged as: @mbrewer, Apartment Buzz Marketing, Apartment marketing, mike brewer, Multifamily Marketing, social media apartment marketing, Using Social Media to Market Apartments
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