Out to put a dent in the multifamily universe
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Ah! With budget season coming to an end, it will feel good to ease my way back into the blogging world. It’s been way too long. So, if I am rusty with words and concepts bear with me. To kick it off, I have decided to start and ongoing series dedicated to questions that I [...]
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Clarity trumps persuasion. – Dr. Flint McGlaughlin I have written about the subjects of brevity and clarity on a number of occasions. The concept came to me from a senior leader at Equity Residential some years ago and has stuck with me ever since. At the time I had the propensity to provide reports that [...]
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..should apartment marketers truncate their blog post offerings?
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I was very encouraged to see their use of the medium included push marketing.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. – Steve Jobs For the span of my professional life; I have believed in the act of getting your companies vision down on paper. It’s a must in [...]
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Just another quick tip before you kick off another season of multifamily budgeting Shop your comps – not for the reason of selling to meet their level of product or service but rather as a way of discovering ways to sell beyond their offerings. Your budget should reflect not what it takes to compete but [...]
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Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem. – Laura Fitton Want tons of followers or fans? Write compelling content that is easy to read, packed with good actionable advice and be personable. No sage advice there, right. I [...]
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In the spirit of the upcoming 2012 budget season; I wanted to recycle this post. This is a subject of much debate in our office and I am interested in what the industry thinks. Loss to Lease There is a question floating around our office along the lines of, “What do you book in loss [...]
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Your culture is your brand. TONY HSIEH - CEO, ZAPPOS.COM Over the years much has been written about Zappos and Apple as it relates to culture. And, for good reason. Both companies enjoy massive success with customers around the world and continue to do so despite the ups and downs in the economy. I have to [...]
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