Posts tagged as:

apartment leasing

Multifamily Leasing: What Pulled Your Trigger

by Mike Brewer on June 17, 2011

Common question from a regional manager to a property manager; “What is the reason they didn’t lease?” Maybe the better question is; “Why did they lease?” Take the people that did lease and find out what pulled their commitment trigger. Triggers: 1. People want to look good. Is it that your address or your building [...]

Tagged as: @mbrewer, apartment leasing, emotional marketing, mbrewergroup, Mills Apartments, Mills Properties, multifamily leasing

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Apartment Marketing: Becoming Human in a Digital Space

by Mike Brewer on April 24, 2011

Ran across a great post over at Brains on Fire recently that spoke to the necessity of companies being human. It’s well beyond the time of shedding fear. In their terms; “welcome to a brave new world.” Be it on your facebook pages, your blog, your web copy on the phone or in person; it’s [...]

Tagged as: @mbrewer, apartment leasing, Apartment marketing, human experience, Leadership, mbrewergroup, Multifamily Marketing

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Apartment Talent: The Price of Waiting

by Mike Brewer on June 30, 2010

Hey there! Nice to meet YOU! This post is for those of you that serve on the stages of our industry. That is to suggest the leasing, assistant managers and property managers out there. I like what Seth had to say on his blog a couple of days ago about waiting for validation – here [...]

Tagged as: @mbrewer, apartment leadership, apartment leasing, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, New Media Apartment Marketing, social media apartment marketing, Using Social Media to Market Apartments

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Apartment Leasing: The Friendly Factor

by Mike Brewer on June 23, 2010

How much is unfriendly costing you?

Tagged as: @mbrewer, apartment leasing, Customer engagement, Customer loyalty, Leadership, Loyalty, mbrewergroup.com, mike brewer, Property Management

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Can you call it engagement if you buy it?

by Mike Brewer on November 26, 2009

At the risk of sounding cynical – Engagement? Really? Over the last day or so I have read a number of news posts, blogs and comments that suggest this is what engagement looks like. I think it would be more well stated to suggest this is what manufactured engagement looks like. Even then – I [...]

Tagged as: Apartment Buzz Marketing, apartment leasing, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, mike brewer, multifamily market, Using Social Media to Market Apartments

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