And, when he responded, it was with mindful thought in lieu of random generalness
{ Comments }
From the category archives:
Using Social Media to Market Apartments
New Media Apartment Marketing: Random Thought
by Mike Brewer on March 7, 2010 · Comments
Apartment Internet Marketing – Entertainment
by Mike Brewer on February 7, 2010 · Comments
Consumers in the age of new media have grown accustom to a very high set of standards that sites like; Facebook, Google and Twitter have imbued on their minds. At the core of these standards there are three apparent consumer behaviors.
Tagged as: @mbrewer, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, marketing apartments, mike brewer, Multifamily Marketing, Property Management, Using Social Media to Market Apartments
{ Comments }
Apartment Internet Marketing – Exclusivity
by Mike Brewer on January 26, 2010 · Comments
Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart:
Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to the [...]
Tagged as: @mbrewer, apartment internet marketing, apartment leadership, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, mike brewer, multifamily, Multifamily leadership, multifamily market, Multifamily Marketing, Property Management, property management ideas, social media, social media apartment marketing, Using Social Media to Market Apartments
{ Comments }
Apartment Marketers – The Thing You Fear Most is the Thing You Should do Next
by Mike Brewer on January 5, 2010 · Comments
Fear will no doubt govern the landscape in 2010 as it relates to moving forward with your social media initiatives or lack thereof. Take comfort in the idea that – you are not on an island by yourself. Take comfort in the idea that fear has a place in the conversation. But, so does courage. [...]
Tagged as: @mbrewer, Apartment marketing, John Cage, mike brewer, Multifamily Marketing, social media apartment marketing, Using Social Media to Market Apartments
{ Comments }
Using Social Media to Market Apartments – Crazy?
by Mike Brewer on January 4, 2010 · Comments
“A question that sometimes drives me hazy: am I or are the others crazy?” – Albert Einstein
2010 will undoubtedly be the year that many more apartment owners and management companies jump into the participation, conversation, marketing turned upside down feeding frenzy free for all. And, there will undoubtedly be others that continue to sit on [...]
Tagged as: @mbrewer, albert einstein, Apartment marketing, mike brewer, Multifamily Marketing, social media apartment marketing, Using Social Media to Market Apartments
{ Comments }
Tell Them How Much You are Moved by the Neighborhood
by Mike Brewer on September 10, 2009 · Comments
Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.
Tagged as: apartment leasing, apartment management, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, mike brewer, multifamily, multifamily market, Multifamily Marketing, Property Management, property management ideas, Using Social Media to Market Apartments
{ Comments }
Apartment Marketing – Negative Capability
by Mike Brewer on September 7, 2009 · Comments
The famed Edward de Bono calls it Rock Logic. You might recognize it as linear, pragmatic, methodical or even orderly thinking.
Tagged as: apartment leadership, apartment management, Apartment Marketing Executives, Apartment Social Media, Leadership, mike brewer, Property Management, Using Social Media to Market Apartments
{ Comments }
Apartment Marketing Idea: You are not Your Apartment Prospect
by Mike Brewer on September 6, 2009 · Comments
How about we call this Creating Experience by Walking Around [CEWA]. The real key to remember here is that you are not your customer and in order to understand your customer you must engage and participate with them.
Tagged as: apartment management, Apartment marketing, Apartment Marketing Ideas, Customer engagement, Customer loyalty, marketing apartments, mike brewer, multifamily, Property Management, property management ideas, Using Social Media to Market Apartments
{ Comments }
Outsource Your Social?
by Mike Brewer on July 8, 2009 · Comments
Found this interesting chart over at SmartBlog
Should companies ever outsource their social-media activities?
No, this runs counter to the idea behind social media.
58.79%
It depends.
24.18%
Yes, if it makes sense financially.
14.29%
I’m undecided.
2.75%
On outsourcing, a crowd of skeptics: Discuss these results [...]
Tagged as: Apartment Marketing Ideas, Using Social Media to Market Apartments
{ Comments }
Rentwiki – The Classy Approach to Sales
by Mike Brewer on April 28, 2009 · Comments
I really enjoy the Rentwiki approach to sales. Below is an email they sent out on the eve of AIM – just classy if you ask me. Looking forward to meeting up with them.
Because a party should be a party w/o shop talk I’ve included a few bullet points below for your review. You [...]
Tagged as: AIM, Multifamily Marketing, RentWiki
{ Comments }
