From the category archives:

Using Social Media to Market Apartments

And, when he responded, it was with mindful thought in lieu of random generalness

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Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart:

Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to the [...]

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Fear will no doubt govern the landscape in 2010 as it relates to moving forward with your social media initiatives or lack thereof. Take comfort in the idea that – you are not on an island by yourself. Take comfort in the idea that fear has a place in the conversation. But, so does courage. [...]

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“A question that sometimes drives me hazy: am I or are the others crazy?” – Albert Einstein
2010 will undoubtedly be the year that many more apartment owners and management companies jump into the participation, conversation, marketing turned upside down feeding frenzy free for all. And, there will undoubtedly be others that continue to sit on [...]

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Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.

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The famed Edward de Bono calls it Rock Logic. You might recognize it as linear, pragmatic, methodical or even orderly thinking.

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How about we call this Creating Experience by Walking Around [CEWA]. The real key to remember here is that you are not your customer and in order to understand your customer you must engage and participate with them.

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Outsource Your Social?

by Mike Brewer on July 8, 2009 · Comments

Found this interesting chart over at SmartBlog
Should companies ever outsource their social-media activities?

No, this runs counter to the idea behind social media.
 58.79%

It depends.
 24.18%

Yes, if it makes sense financially.
 14.29%

I’m undecided.
 2.75%

On outsourcing, a crowd of skeptics: Discuss these results [...]

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I really enjoy the Rentwiki approach to sales. Below is an email they sent out on the eve of AIM – just classy if you ask me. Looking forward to meeting up with them.
Because a party should be a party w/o shop talk I’ve included a few bullet points below for your review.  You [...]

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