From the category archives:

Using Social Media to Market Apartments

Have you ever wondered what the most appropriate way to use Twitter to market your companies Apartment Living Experience is?

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While 2010 has been the year of dipping more than just your toe in the SM waters – it looks like 2011 will be a year where mass adoption might be a more appropriate description as it relates to small business taking the plunge.
As it pertains to Apartment Marketing – I would say the trend [...]

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How to use Facebook Like Pages to Rent Apartments

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I really like what @jeffreyhayzlett CMO of Kodak has to say about the ROI of social media -
“What’s the ROI of social media?…I hope they are my competitors cause I’m gonna kick their ass.”
While the jury is still out as the to metric that means the most as it relates to measuring the ROI [...]

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It’s official – Mills Properties is taking the plunge into new media.

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And, when he responded, it was with mindful thought in lieu of random generalness

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Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart:

Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to the [...]

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Fear will no doubt govern the landscape in 2010 as it relates to moving forward with your social media initiatives or lack thereof. Take comfort in the idea that – you are not on an island by yourself. Take comfort in the idea that fear has a place in the conversation. But, so does courage. [...]

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“A question that sometimes drives me hazy: am I or are the others crazy?” – Albert Einstein
2010 will undoubtedly be the year that many more apartment owners and management companies jump into the participation, conversation, marketing turned upside down feeding frenzy free for all. And, there will undoubtedly be others that continue to sit on [...]

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