“Think about what a user is going to type.” – Matt Cutts
Short and sweet today –
What words did you type in the search box when you looked for us online? If you still use paper guest cards – does it include the question? It’s not a novel question on my part, someone in our space took this posit sometime ago – I just can’t recall who off the top of my head. Point is – if it’s not a question that you ask – you should start asking it now.
Ask the question and pay attention to the answers. Log them, get them on a spreadsheet, massage them, care about them and analyze them. But most of all, use them. Use them to create hyper-specific content.
Your caring about what’s in your box multifamily maniac,