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WOM

Offline WOM Rules the Day…

by Mike Brewer on July 9, 2009 · Comments

Below are the results of a recent Nielsen survey of 25,000 consumers from 50 countries.

Is it interesting that off-line trust leads the pack? And, by a fairly comfortable margin?
I thought about it in my own life and while I do occasionally [when buying books] read a review or two before making a purchase – I [...]

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