Out to Put a Dent in the Multifamily Universe

Multifamily #Trust30: Surprise

Day 10 of the #Trust30 challenge 

I will not hide my tastes or aversions. I will so trust that what is deep is holy, if we follow the truth, it will bring us out safe at last. – Ralph Waldo Emerson

How will you surprise yourself this week?

(Author: Ashley Ambirge)

How will I surprise myself this week? I have a sleeping problem. Not that I get too much but rather that I get to little. The daily routine, in short looks something like this: 

5:30 to 6:00 rise (varies but no later than six)

6:00 to 8:00 read/write/run/get ready

8:00 – 5:00 Meetings/site-visits/working on the multifamily operations business

5:00-9:00 Family time

9:00 to 2:00 or 3:00 – Multifamily & Social Media Work 

How will I surprise myself this week? Make it to bed by 1:00 – I think it’s a realistic start. 

How about you? What will you do? 

Raise rent in a down market

Mark
Seth writes of the 7% solution [Read Here]. The basic premise is couched in the ever popular trend of discount brokers in the real estate industry. Seth suggests thinking about moving commissions to 7% in lieu of 4 or 5% as the discounters are now doing. His question is what would you do different in order to substantiate the value of being at 7%.

It is an interesting thought for our business. What if, in lieu if discounted rents or concessions, we came of with amazing value adds to substantiate raising rents in a down market.

What would you add?


The Key to Getting Things Done is…

Action
…ACTION! It is the all important word but it means nothing unless you move, twist, jump, hop, stumble or fall. Have you been putting something off that you could otherwise move on today? Are you the lid-lifter, the discover of a new frontier or a re-inventor? How will you know if you don’t go for it? Seth has a good take on this [Here]

Apartments are our product; marketing and customer service are our game…how can we break new frontiers?

Blogs
Video Tours
Resident Feedback Portals that everyone can see and read and are hosted on our servers unedited.
24 hour offices with real physical people
Social Networks
Experience Engagements sponsored by our communities at third party locatios
Outdoor Movie Nights
Free MacBooks to the first 10 students who lease with you next school year
Merchandising

Are you afraid?

One of my mentor friends told me a story a long time ago. He started his business career as a door to door insurance salesman in the sixties. On the day he was telling me the story I had just lost a 110,000 sale and was devastated. I couldn’t stop going on and on about it. In his story he talked about going to hundreds of doors only to hear the word, NO or worse no words at all, just the slamming of a door. His answer to the rejection? He would walk to the end of the driveway, throw his hands in the air and celebrate by yelling YES!

The moral and message to me that day was, with every no or every failure, we get that much closer to a YES or success and ACTION was the Key.

Tell me what you think by clicking on the comment button below! I would love to hear from you. Oh, and have an amazing Friday! M


Building Meaning on your Blog

Our world has quickly morphed into a quest for meaning or has it always been that way? Maybe we are just now taking hold of the philosophy and giving it the press it deserves.

That being said Seth, in his truly infinite wisdom guides us on the authentic creation of meaning when crafting a blog.

For those of you that have thought about starting a blog for your property or about the industry in general or for those who have taken the plunge these principles will be very helpful.

Have an amazing Friday!!! M