Consumers in the age of new media have grown accustom to a very high set of standards that sites like; Facebook, Google and Twitter have imbued on their minds. At the core of these standards there are three apparent consumer behaviors.
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Apartment Internet Marketing – Entertainment
by Mike Brewer on February 7, 2010 · Comments
Number One Way to Motivate Apartment Talent
by Mike Brewer on January 31, 2010 · Comments
“On days when workers have the sense they’re making headway in their jobs, or when they receive support that helps them overcome obstacles, their emotions are most positive and their drive to succeed is at its peak.”
Tagged as: @mbrewer, apartment leadership, Apartment marketing, Apartment Marketing Executives, mike brewer, Multifamily leadership, Property Management
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Apartment Internet Marketing – Exclusivity
by Mike Brewer on January 26, 2010 · Comments
Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart:
Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to the [...]
Tagged as: @mbrewer, apartment internet marketing, apartment leadership, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, mike brewer, multifamily, Multifamily leadership, multifamily market, Multifamily Marketing, Property Management, property management ideas, social media, social media apartment marketing, Using Social Media to Market Apartments
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What Matters Now in Apartment Marketing
by Mike Brewer on December 15, 2009 · Comments
Generosity
As it relates to apartment marketing – generosity and being the difference that makes a difference is not status-quo. Being the difference takes a lot of effort and hard work and more times than not for little to no pay. The wage of a true hero in our space is paid in winning the respect of people [...]
Tagged as: @mbrewer, Apartment marketing, mike brewer, Multifamily leadership, Property Management, Using Social Media to Market Apartments, What matters now
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What Matters Now In the Apartment Space
by Mike Brewer on December 14, 2009 · Comments
Seth has a new ebook out that I am sure is set to rock! I have admittedly only read about fifteen pages of the more than eighty pages. In that short space I was compelled to share it here.
As I read more – I will come back and update this post as it relates to the [...]
Tagged as: Apartment Marketing Ideas, mike brewer, Property Management, Using Social Media to Market Apartments
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Can Apartment Marketers Afford to Disconnect a 24/7 generation?
by Mike Brewer on November 14, 2009 · Comments
Why would you not allow access? Why would you cut off the very essence of what defines Gen Y? I’ve tried to think through the downfalls and, there are some that have merit. But there are zero that would keep me up at night – that is provided our organizations guide the conversation.
Tagged as: apartment management, Apartment marketing, Gen Y, mike brewer, multifamily employment, Multifamily Executives, Property Management, Using Social Media to Market Apartments
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Huge and Compelling Opportunity to Win an Influencer
by Mike Brewer on November 7, 2009 · Comments
I think this story in the Daily Egyptian has compelling opportunity written all over it – we shall see.
*Now one might argue that it is inappropriate for me to highlight such an article and they may be right. The way I see it, however, is that I would invite the same approach if the [...]
Tagged as: apartment blogs, apartment management, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, mike brewer, Property Management, Using Social Media to Market Apartments
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Give Customers What They Want
by Mike Brewer on November 7, 2009 · Comments
Seth posted a great story today title Everyone is Clueless – the video is especially compelling and is laced with a ton of powerful business lessons.
My biggest take away – we should be marketing reusable positions in lieu of recycling positions – it was a duh! moment for me. Now – how do we translate [...]
Tagged as: Apartment marketing, Apartment Marketing Ideas, marketing apartments, mike brewer, Multifamily Marketing, Property Management, social media marketing, Using Social Media to Market Apartments
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Peter is a Patriots Fan – Could he be a Mills Properties Fan?
by Mike Brewer on October 24, 2009 · Comments
I stopped Pete mid speech and said, “you’re not a Pariots fan, are you?” He said, “You’re damn right I am, let me tell you a funny story.”
Tagged as: apartment leasing, Apartment marketing, Apartment Marketing Ideas, Customer engagement, Customer loyalty, marketing apartments, mike brewer, Property Management, property management ideas
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Tell Them How Much You are Moved by the Neighborhood
by Mike Brewer on September 10, 2009 · Comments
Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.
Tagged as: apartment leasing, apartment management, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, mike brewer, multifamily, multifamily market, Multifamily Marketing, Property Management, property management ideas, Using Social Media to Market Apartments
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