Posts tagged as:

multifamily

Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart:

Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to the [...]

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I read a line the other day that I really liked’ “Sacred cows make the best hamburgers.” It got me thinking about stuff and things in the apartment space that just need to go. It’s that whole – “we have always done it that way.” mentality. Here is a good story that illustrates the point [...]

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I like what Seth has to say about the coming decade –
Change: The infrastructure of massive connection is now real. People around the world have cell phones. The first internet generation is old enough to spend money, go to work and build companies. Industries are being built every day (and old ones are fading). [...]

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Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.

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How about we call this Creating Experience by Walking Around [CEWA]. The real key to remember here is that you are not your customer and in order to understand your customer you must engage and participate with them.

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Realfacts Q4 data

by Mike Brewer on February 9, 2009

NATIONWIDE DECLINE IN RENTS
Posted Monday, February 2, 2009 by Realfacts

The release of the Realfacts 4Q08 data provides the first comprehensive
assessment of the rental market in 2008.

Renters looking for an apartment at the beginning of 2009 will have more
choice and be able to get a better value for their rent money. A study of
nationwide rents just [...]

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What I am thinking about….

by Mike Brewer on February 8, 2009

“Apple built a design driven culture that knows how to connect with its customers in a deeply emotional way. Apple products are portals to an amazing menu of of continuing experiences that matter to a lot of us.” – Robert Brunner and Stewart Emery
My three year old daughter, Kate, said to me, “Daddy – guess [...]

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2009 A Year of Opportunity

by Mike Brewer on December 25, 2008

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