Out to put a dent in the multifamily universe
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In the spirit of the upcoming 2012 budget season; I wanted to recycle this post. This is a subject of much debate in our office and I am interested in what the industry thinks. Loss to Lease There is a question floating around our office along the lines of, “What do you book in loss [...]
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As the #trust30 challenge winds down; we are gearing the next series of compelling content. The series will be dubbed 101 days of apartment marketing and will start July 3 when we wrap up #trust30. We were so inspired by the absolute discipline of the last series that we thought; why not try and continue [...]
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The purchase should be the byproduct. If we shoot for the moon as to land somewhere in the stars – fostering crazy amazing social connections should/would be the goal. Your strategy would wrap nicely around that goal and if you are truly dialed in that would ladder right up and align nicely to your company [...]
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Ran across a great post over at Brains on Fire recently that spoke to the necessity of companies being human. It’s well beyond the time of shedding fear. In their terms; “welcome to a brave new world.” Be it on your facebook pages, your blog, your web copy on the phone or in person; it’s [...]
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A couple weeks ago I had an owner bring up the idea of roof top advertising in exchange for a much need roof repair. The property in question is a vintage sixties with many of the original mechanical systems still in place. That is to include a roof that has more than maxed out it’s [...]
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