Posts tagged as:

Multifamily Marketing

Educate your consumer and they will come back over and over – We see examples of this all over the place. My favorite however is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.

{ Comments }

Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart:

Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to the [...]

{ Comments }

Predictive Apartment Marketing

by Mike Brewer on January 12, 2010 · Comments

Great read over @BrianSolis’s blog this morning called The Predictive Web
Really got me thinking about mediums like Twitter, Foursquare and the such. We already see the menu being set for us in the way of Tweets like this from EmilyBland

[...]

{ Comments }

There is a question floating around our office along the lines of, “What do you book in loss to lease line of your budget?” Also, “On a percentage basis, where do you like to see that number trend?” With that question comes a number of schools of thought but no real definitive answer. And, that [...]

{ Comments }

…being amazed by particles of dust floating in the sunlight
…putting your brand new clothes out the night before the first day of school
…the first time you drove a car
…the first six bars of Stairway to Heaven
What makes you care?
Think about that question from the perspective of the base you are trying to serve. Not [...]

{ Comments }

You understand that the consumer is in control of your brand – now what?
Do something about it –
It’s time to shine! It’s time to take that understanding of not being in control and do something exceptional with it. And, knowing that innate in every single potential apartment prospect or long term super loyal resident [...]

{ Comments }

Want to empower your apartment seekers or current resident base to engage? Here are four steps to do it by –
1. Get the question, “What do you think or What would you do,” imbued in your head and use it – often
2. Listen – when peeps answer your question avoid the propensity to interrupt. [...]

{ Comments }

Apartment Marketing – Talk About Buzz

by Mike Brewer on January 6, 2010 · Comments

This is brilliant -

{ Comments }

Fear will no doubt govern the landscape in 2010 as it relates to moving forward with your social media initiatives or lack thereof. Take comfort in the idea that – you are not on an island by yourself. Take comfort in the idea that fear has a place in the conversation. But, so does courage. [...]

{ Comments }