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Mills Properties

I was recently given the privelege to co-moderate a brainstorming session on the topic of marketing. The session was held for members of the apartment management industry at various stages in their careers, from leasing agents who have been in the industry for 2 months to  property managers with 10 years of experience. My topic was old school marketing. Old [...]

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Paying the rent should be a social experience….

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..should apartment marketers truncate their blog post offerings?

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I was very encouraged to see their use of the medium included push marketing.

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Short and sweet budget tip for 2012… When thinking about your marketing spends in 2012 think in terms of what will bring value to your ideal resident in lieu of what your absolute spends will be on print, internet, social media and the like.

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“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there.” – Darren Rowse, Founder Problogger A ton of rhetoric has been penned about social media as it relates to apartment marketing, resident retention and the such. Some [...]

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The next time you hear a social media myth, question it. Ask for the proof, and ask out loud. – Dan Zarrella So much flying around out there in the way of experts, guru’s, master’s of the universe and the such. My new default gauge for validation; can I talk to a client that used [...]

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Are you wondering if G+ business pages, when they debut, will be worth the work for your apartment community or property management company? Here is my take – He who controleth the algorithm’s to Page Rank is the one for all of thee… Short answer – yes That is not to mention, I predict 9/10 [...]

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Sometimes a little simple is a lot better.

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