Out to put a dent in the multifamily universe
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Clarity trumps persuasion. – Dr. Flint McGlaughlin I have written about the subjects of brevity and clarity on a number of occasions. The concept came to me from a senior leader at Equity Residential some years ago and has stuck with me ever since. At the time I had the propensity to provide reports that [...]
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..should apartment marketers truncate their blog post offerings?
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I was very encouraged to see their use of the medium included push marketing.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. – Steve Jobs For the span of my professional life; I have believed in the act of getting your companies vision down on paper. It’s a must in [...]
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Just another quick tip before you kick off another season of multifamily budgeting Shop your comps – not for the reason of selling to meet their level of product or service but rather as a way of discovering ways to sell beyond their offerings. Your budget should reflect not what it takes to compete but [...]
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Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem. – Laura Fitton Want tons of followers or fans? Write compelling content that is easy to read, packed with good actionable advice and be personable. No sage advice there, right. I [...]
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Your culture is your brand. TONY HSIEH - CEO, ZAPPOS.COM Over the years much has been written about Zappos and Apple as it relates to culture. And, for good reason. Both companies enjoy massive success with customers around the world and continue to do so despite the ups and downs in the economy. I have to [...]
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Caught this story over at a Century 21 site. Photosynth is an iPhone app that allows you to take 360 photos and upload them right to the likes of Facebook and the such. It’s after dark now but I can’t wait to try this out tomorrow. Get Them Involved I can see this being a [...]
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The next time you hear a social media myth, question it. Ask for the proof, and ask out loud. – Dan Zarrella So much flying around out there in the way of experts, guru’s, master’s of the universe and the such. My new default gauge for validation; can I talk to a client that used [...]
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