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mbrewergroup.com

I was recently given the privelege to co-moderate a brainstorming session on the topic of marketing. The session was held for members of the apartment management industry at various stages in their careers, from leasing agents who have been in the industry for 2 months to  property managers with 10 years of experience. My topic was old school marketing. Old [...]

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Sometimes a little simple is a lot better.

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A couple weeks ago I had an owner bring up the idea of roof top advertising in exchange for a much need roof repair. The property in question is a vintage sixties with many of the original mechanical systems still in place. That is to include a roof that has more than maxed out it’s [...]

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TYE is is short for The Thank You Economy by Gary Vay-ne-chuk; I started reading it right after it’s early morning release today. I have made it through the preface and the first chapter and would highly recommend picking it up or downloading it. No – That’s Our Policy Gary starts the book by telling a story [...]

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…I think there an equal amount of people out there that make all the right decisions and still get hit with the downside of adversity.

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I read a story today that held a lesson too important not to share. The overarching premise related to creative solutions for business problems. The key lesson being that just because you [leaders] don’t get the answer you are looking for does not mean the answer is not an acceptable solution for the problem. Allow [...]

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A ton has been written on the topic of Facebook as it relates to renting apartments and I don’t intend to belabor the point. Rather, I am curious to hear from our readers; What is/are your biggest struggle with it? What are your biggest successes? What would you tell someone who is thinking about starting [...]

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I see a cause as being something bigger than self or team. To me – it’s audacious in nature. And, it has nothing to do with selling more stuff but everything to do with building individual and organizational character as a way of changing the world.

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Blogging: This is something you make time for at the expense of other things.

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Have you ever wondered what the most appropriate way to use Twitter to market your companies Apartment Living Experience is?

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