Posts tagged as:

marketing apartments

Educate your consumer and they will come back over and over – We see examples of this all over the place. My favorite however is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.

{ Comments }

There is a question floating around our office along the lines of, “What do you book in loss to lease line of your budget?” Also, “On a percentage basis, where do you like to see that number trend?” With that question comes a number of schools of thought but no real definitive answer. And, that [...]

{ Comments }

…being amazed by particles of dust floating in the sunlight
…putting your brand new clothes out the night before the first day of school
…the first time you drove a car
…the first six bars of Stairway to Heaven
What makes you care?
Think about that question from the perspective of the base you are trying to serve. Not [...]

{ Comments }

You understand that the consumer is in control of your brand – now what?
Do something about it –
It’s time to shine! It’s time to take that understanding of not being in control and do something exceptional with it. And, knowing that innate in every single potential apartment prospect or long term super loyal resident [...]

{ Comments }

Give Customers What They Want

by Mike Brewer on November 7, 2009 · Comments

Seth posted a great story today title Everyone is Clueless – the video is especially compelling and is laced with a ton of powerful business lessons.
My biggest take away – we should be marketing reusable positions in lieu of recycling positions – it was a duh! moment for me. Now – how do we translate [...]

{ Comments }

How about we call this Creating Experience by Walking Around [CEWA]. The real key to remember here is that you are not your customer and in order to understand your customer you must engage and participate with them.

{ Comments }

Apartment Reviews – Reimagined

by Mike Brewer on September 5, 2009 · Comments

The more important point here is: how do we increase participation to an Amazonish or iTuneish type level?

{ Comments }

Offline WOM Rules the Day…

by Mike Brewer on July 9, 2009 · Comments

Below are the results of a recent Nielsen survey of 25,000 consumers from 50 countries.

Is it interesting that off-line trust leads the pack? And, by a fairly comfortable margin?
I thought about it in my own life and while I do occasionally [when buying books] read a review or two before making a purchase – I [...]

{ Comments }