Posts tagged as:

marketing apartments

In the spirit of the upcoming 2012 budget season; I wanted to recycle this post. This is a subject of much debate in our office and I am interested in what the industry thinks. Loss to Lease There is a question floating around our office along the lines of, “What do you book in loss [...]

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Blogging: This is something you make time for at the expense of other things.

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Have you ever wondered what the most appropriate way to use Twitter to market your companies Apartment Living Experience is?

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In lieu of printing, posted and plastering the thing all over our social media streams

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How to use Facebook Like Pages to Rent Apartments

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Educate your consumer and they will come back over and over – We see examples of this all over the place. My favorite however is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.

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…being amazed by particles of dust floating in the sunlight …putting your brand new clothes out the night before the first day of school …the first time you drove a car …the first six bars of Stairway to Heaven What makes you care? Think about that question from the perspective of the base you are [...]

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You understand that the consumer is in control of your brand – now what? Do something about it – It’s time to shine! It’s time to take that understanding of not being in control and do something exceptional with it. And, knowing that innate in every single potential apartment prospect or long term super loyal [...]

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Seth posted a great story today title Everyone is Clueless – the video is especially compelling and is laced with a ton of powerful business lessons. My biggest take away – we should be marketing reusable positions in lieu of recycling positions – it was a duh! moment for me. Now – how do we [...]

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