Consumers in the age of new media have grown accustom to a very high set of standards that sites like; Facebook, Google and Twitter have imbued on their minds. At the core of these standards there are three apparent consumer behaviors.
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Out to put a dent in the multifamily universe
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There is a question floating around our office along the lines of, “What do you book in loss to lease line of your budget?” Also, “On a percentage basis, where do you like to see that number trend?” With that question comes a number of schools of thought but no real definitive answer. And, that [...]
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You understand that the consumer is in control of your brand – now what?
Do something about it –
It’s time to shine! It’s time to take that understanding of not being in control and do something exceptional with it. And, knowing that innate in every single potential apartment prospect or long term super loyal resident [...]
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I stopped Pete mid speech and said, “you’re not a Pariots fan, are you?” He said, “You’re damn right I am, let me tell you a funny story.”
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Below are the results of a recent Nielsen survey of 25,000 consumers from 50 countries.
Is it interesting that off-line trust leads the pack? And, by a fairly comfortable margin?
I thought about it in my own life and while I do occasionally [when buying books] read a review or two before making a purchase – I [...]
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