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Jerry Garcia

In the spirit of the upcoming 2012 budget season; I wanted to recycle this post. This is a subject of much debate in our office and I am interested in what the industry thinks. Loss to Lease There is a question floating around our office along the lines of, “What do you book in loss [...]

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You understand that the consumer is in control of your brand – now what? Do something about it – It’s time to shine! It’s time to take that understanding of not being in control and do something exceptional with it. And, knowing that innate in every single potential apartment prospect or long term super loyal [...]

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