Consumers in the age of new media have grown accustom to a very high set of standards that sites like; Facebook, Google and Twitter have imbued on their minds. At the core of these standards there are three apparent consumer behaviors.
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Customer loyalty
Apartment Internet Marketing – Entertainment
by Mike Brewer on February 7, 2010 · Comments
Apartment Internet Marketing – Exclusivity
by Mike Brewer on January 26, 2010 · Comments
Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart:
Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to the [...]
Tagged as: @mbrewer, apartment internet marketing, apartment leadership, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, mike brewer, multifamily, Multifamily leadership, multifamily market, Multifamily Marketing, Property Management, property management ideas, social media, social media apartment marketing, Using Social Media to Market Apartments
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Peter is a Patriots Fan – Could he be a Mills Properties Fan?
by Mike Brewer on October 24, 2009 · Comments
I stopped Pete mid speech and said, “you’re not a Pariots fan, are you?” He said, “You’re damn right I am, let me tell you a funny story.”
Tagged as: apartment leasing, Apartment marketing, Apartment Marketing Ideas, Customer engagement, Customer loyalty, marketing apartments, mike brewer, Property Management, property management ideas
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Tell Them How Much You are Moved by the Neighborhood
by Mike Brewer on September 10, 2009 · Comments
Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.
Tagged as: apartment leasing, apartment management, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, mike brewer, multifamily, multifamily market, Multifamily Marketing, Property Management, property management ideas, Using Social Media to Market Apartments
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Apartment Marketing Idea: You are not Your Apartment Prospect
by Mike Brewer on September 6, 2009 · Comments
How about we call this Creating Experience by Walking Around [CEWA]. The real key to remember here is that you are not your customer and in order to understand your customer you must engage and participate with them.
Tagged as: apartment management, Apartment marketing, Apartment Marketing Ideas, Customer engagement, Customer loyalty, marketing apartments, mike brewer, multifamily, Property Management, property management ideas, Using Social Media to Market Apartments
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Twitter – the missing discussion
by Mike Brewer on November 28, 2008 · Comments
Tagged as: Customer engagement, Customer loyalty, Loyalty
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Loyalty – 09′
by Mike Brewer on November 27, 2008 · Comments
Tagged as: Customer engagement, Customer loyalty, Loyalty
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