Posts tagged as:

Customer engagement

I was recently given the privelege to co-moderate a brainstorming session on the topic of marketing. The session was held for members of the apartment management industry at various stages in their careers, from leasing agents who have been in the industry for 2 months to  property managers with 10 years of experience. My topic was old school marketing. Old [...]

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TYE is is short for The Thank You Economy by Gary Vay-ne-chuk; I started reading it right after it’s early morning release today. I have made it through the preface and the first chapter and would highly recommend picking it up or downloading it. No – That’s Our Policy Gary starts the book by telling a story [...]

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Influence has a new name: Always On! Be Mindful of your surroundings as you are always influencing…

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At the risk of causing discord with the fine people over at Mid-America – I have to ask, is it really worth it?

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Over the next month or so, I will be reaching out to some of our apartment Facebook friends asking if I can  enlist them in a virtual ongoing open feedback Tell Dell like mechanism. The intent is to prompt the forum in the coming weeks, months and years as we move forward in building out [...]

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How much is unfriendly costing you?

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Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart: Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to [...]

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Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.

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