Rule number one: People. Spread. Emotion. Rule number two: If there is no spread, see rule number one!
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Over the next month or so, I will be reaching out to some of our apartment Facebook friends asking if I can enlist them in a virtual ongoing open feedback Tell Dell like mechanism. The intent is to prompt the forum in the coming weeks, months and years as we move forward in building out [...]
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Using Social Media to Market Apartments
Consumers in the age of new media have grown accustom to a very high set of standards that sites like; Facebook, Google and Twitter have imbued on their minds. At the core of these standards there are three apparent consumer behaviors.
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Educate your consumer and they will come back over and over – We see examples of this all over the place. My favorite however is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.
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Using Social Media to Market Apartments
Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart: Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to [...]
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Using Social Media to Market Apartments