Consumers in the age of new media have grown accustom to a very high set of standards that sites like; Facebook, Google and Twitter have imbued on their minds. At the core of these standards there are three apparent consumer behaviors.
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Posts tagged as:
Apartment Social Media
Apartment Internet Marketing – Entertainment
by Mike Brewer on February 7, 2010 · Comments
Apartment Internet Marketing – Education
by Mike Brewer on January 27, 2010 · Comments
Educate your consumer and they will come back over and over – We see examples of this all over the place. My favorite however is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.
Tagged as: @mbrewer, Apartment Buzz Marketing, apartment internet marketing, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Loyalty, marketing apartments, mike brewer, Multifamily Marketing, social media, social media apartment marketing, Using Social Media to Market Apartments
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Apartment Internet Marketing – Exclusivity
by Mike Brewer on January 26, 2010 · Comments
Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart:
Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to the [...]
Tagged as: @mbrewer, apartment internet marketing, apartment leadership, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, mike brewer, multifamily, Multifamily leadership, multifamily market, Multifamily Marketing, Property Management, property management ideas, social media, social media apartment marketing, Using Social Media to Market Apartments
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Can you call it engagement if you buy it?
by Mike Brewer on November 26, 2009 · Comments
At the risk of sounding cynical – Engagement? Really? Over the last day or so I have read a number of news posts, blogs and comments that suggest this is what engagement looks like. I think it would be more well stated to suggest this is what manufactured engagement looks like. Even then – I [...]
Tagged as: Apartment Buzz Marketing, apartment leasing, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, mike brewer, multifamily market, Using Social Media to Market Apartments
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Huge and Compelling Opportunity to Win an Influencer
by Mike Brewer on November 7, 2009 · Comments
I think this story in the Daily Egyptian has compelling opportunity written all over it – we shall see.
*Now one might argue that it is inappropriate for me to highlight such an article and they may be right. The way I see it, however, is that I would invite the same approach if the [...]
Tagged as: apartment blogs, apartment management, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, mike brewer, Property Management, Using Social Media to Market Apartments
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Tell Them How Much You are Moved by the Neighborhood
by Mike Brewer on September 10, 2009 · Comments
Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.
Tagged as: apartment leasing, apartment management, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, mike brewer, multifamily, multifamily market, Multifamily Marketing, Property Management, property management ideas, Using Social Media to Market Apartments
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Apartment Marketing – Negative Capability
by Mike Brewer on September 7, 2009 · Comments
The famed Edward de Bono calls it Rock Logic. You might recognize it as linear, pragmatic, methodical or even orderly thinking.
Tagged as: apartment leadership, apartment management, Apartment Marketing Executives, Apartment Social Media, Leadership, mike brewer, Property Management, Using Social Media to Market Apartments
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Zuberance’s September 17 Webinar Features Forrester’s Josh Bernoff, Co-Author of “Groundswell”
by Mike Brewer on September 6, 2009 · Comments
Forrester’s Josh Bernoff, the co-author of the highly-acclaimed national best-seller “Groundswell,” will be the featured presenter at a free interactive webinar on Thursday, September 17, 2009 2 PM EDT/11 AM PDT.
Tagged as: Apartment marketing, Apartment Social Media, apartment word of mouth marketing, mike brewer, Property Management, Using Social Media to Market Apartments
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Apartment Reviews – Reimagined
by Mike Brewer on September 5, 2009 · Comments
The more important point here is: how do we increase participation to an Amazonish or iTuneish type level?
Tagged as: Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, apartmentratings.com, marketing apartments, mike brewer, Multifamily Marketing, Property Management, property management ideas, Using Social Media to Market Apartments
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Video Chat coming to a leasing center near you
by Mike Brewer on December 16, 2008 · Comments
Tagged as: Apartment marketing, Apartment Social Media, Apartment Video Chat
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