Thought

I ran across a blog this morning that suggested that dollar signs or the lack thereof mattered when it came to significantly increasing a restaurant patrons spend. Just for sake of discussion I visited a couple of ILS’s; Apartment Finder, For Rent and Apartment Guide and found that all of them use $ when demonstrating price.

Restaurants use it successfully

The Food Section: Restaurant Menus, Dollar Signs, and Spending

A new study by the Center for Hospitality Research at the Cornell University School of Hotel Administration reveals that the way in which prices are displayed on restaurant menus has an impact on the amount of spending by diners.

It’s Not Normal – Does that make it remarkable?

In the spirit of being remarkable or memorable – would it make a difference? Would it give cause for a prospect to inquire about the higher priced apartments and or would it allow us to push rates with no real consequence to our leasing efforts? Is it worth testing to see if it works in our space?

mike brewer, apartment marketing, multifamily marketing, apartment pricing, multifamily pricing