Out to put a dent in the multifamily universe
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I have never been in a position where I get more cold calls than now. I guess that is what happens in marketing. I have to admit, I have been super busy and my patience level is incredibly short. Probably the reason I have been furious lately when my phone rings. However, some sales calls [...]
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I was very encouraged to see their use of the medium included push marketing.
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Short and sweet budget tip for 2012… When thinking about your marketing spends in 2012 think in terms of what will bring value to your ideal resident in lieu of what your absolute spends will be on print, internet, social media and the like.
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In the spirit of the upcoming 2012 budget season; I wanted to recycle this post. This is a subject of much debate in our office and I am interested in what the industry thinks. Loss to Lease There is a question floating around our office along the lines of, “What do you book in loss [...]
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Caught this story over at a Century 21 site. Photosynth is an iPhone app that allows you to take 360 photos and upload them right to the likes of Facebook and the such. It’s after dark now but I can’t wait to try this out tomorrow. Get Them Involved I can see this being a [...]
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The next time you hear a social media myth, question it. Ask for the proof, and ask out loud. – Dan Zarrella So much flying around out there in the way of experts, guru’s, master’s of the universe and the such. My new default gauge for validation; can I talk to a client that used [...]
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Are you wondering if G+ business pages, when they debut, will be worth the work for your apartment community or property management company? Here is my take – He who controleth the algorithm’s to Page Rank is the one for all of thee… Short answer – yes That is not to mention, I predict 9/10 [...]
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When you enchant People, your goal is not to make money from them or to get the to do what you want, but to fill them with great delight. – Guy Kawasaki I read somewhere that if you are blogging or doing social media without the intent of selling more stuff, you are a hobbyist. [...]
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Increasingly, the mass marketing is turning into a mass of niches. – Chris Anderson Question: Do we need to hire, train and promote subject matter experts in order to reach the ever segmenting audience? Pic: Courtesy of Everything Technology Blogging
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