And, when he responded, it was with mindful thought in lieu of random generalness
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Posts tagged as:
apartment management
New Media Apartment Marketing: Random Thought
by Mike Brewer on March 7, 2010 · Comments
Can Apartment Marketers Afford to Disconnect a 24/7 generation?
by Mike Brewer on November 14, 2009 · Comments
Why would you not allow access? Why would you cut off the very essence of what defines Gen Y? I’ve tried to think through the downfalls and, there are some that have merit. But there are zero that would keep me up at night – that is provided our organizations guide the conversation.
Tagged as: apartment management, Apartment marketing, Gen Y, mike brewer, multifamily employment, Multifamily Executives, Property Management, Using Social Media to Market Apartments
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Huge and Compelling Opportunity to Win an Influencer
by Mike Brewer on November 7, 2009 · Comments
I think this story in the Daily Egyptian has compelling opportunity written all over it – we shall see.
*Now one might argue that it is inappropriate for me to highlight such an article and they may be right. The way I see it, however, is that I would invite the same approach if the [...]
Tagged as: apartment blogs, apartment management, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, mike brewer, Property Management, Using Social Media to Market Apartments
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Tell Them How Much You are Moved by the Neighborhood
by Mike Brewer on September 10, 2009 · Comments
Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.
Tagged as: apartment leasing, apartment management, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, mike brewer, multifamily, multifamily market, Multifamily Marketing, Property Management, property management ideas, Using Social Media to Market Apartments
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Apartment Marketing – Negative Capability
by Mike Brewer on September 7, 2009 · Comments
The famed Edward de Bono calls it Rock Logic. You might recognize it as linear, pragmatic, methodical or even orderly thinking.
Tagged as: apartment leadership, apartment management, Apartment Marketing Executives, Apartment Social Media, Leadership, mike brewer, Property Management, Using Social Media to Market Apartments
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Apartment Marketing Idea: You are not Your Apartment Prospect
by Mike Brewer on September 6, 2009 · Comments
How about we call this Creating Experience by Walking Around [CEWA]. The real key to remember here is that you are not your customer and in order to understand your customer you must engage and participate with them.
Tagged as: apartment management, Apartment marketing, Apartment Marketing Ideas, Customer engagement, Customer loyalty, marketing apartments, mike brewer, multifamily, Property Management, property management ideas, Using Social Media to Market Apartments
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Using social media to market apartments. The start of a great divide?
by Mike Brewer on April 13, 2009 · Comments
I came across this great post; Does Social Media Help or Hurt? » Customers Rock! this morning. In it, Becky Carroll points to another great post over at Marketing Profs Daily Fix: The Customer Chasm. Are you Creating a Social Media Divide? by Jason Baer.
Both are rather short reads and raise a very interesting observation [...]
Tagged as: apartment management, Apartment marketing, Property Management, Using Social Media to Market Apartments
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62 Homes – A case study
by Mike Brewer on January 31, 2009 · Comments
Yesterday we did due diligence on an apartment community that we will begin to manage on 2.1.9. I hesitate to add too many of the specifics at this point as I have not discussed the use of social mediums with ownership. However, I do hope they allow me the opportunity to create a real time [...]
Tagged as: apartment management, Apartment marketing, Apartment Social Mediums, Multifamily Management
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eSignature
by Mike Brewer on January 24, 2009 · Comments
I am starting the process of looking for an eSignature mechanism to employ at one of our student properties. The driving reason is the absolute mayhem that happens when forty to sixty sets of parents and roommates show up to move in on the same day.
I think the process would be so much smoother [...]
Tagged as: apartment management, eSignature, Property Management
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by Mike Brewer on November 23, 2008 · Comments
Tagged as: apartment management, Gen Y work ethic
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