I heard a story not so long ago about the power of a thank you card. Seems she had set out to find a new wallet for her husband; a gift to mark their fist anniversary as a married couple. With a little thought she picked Coach as her place to make a purchase. Get [...]
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Rule number one: People. Spread. Emotion. Rule number two: If there is no spread, see rule number one!
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See this wall -it’s the Mills Properties Kudos Wall in our central office in Clayton, MO.
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Educate your consumer and they will come back over and over – We see examples of this all over the place. My favorite however is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.
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