2010 will undoubtedly be the year that many more apartment owners and management companies jump into the participation, conversation, marketing turned upside down feeding frenzy free for all. And, there will undoubtedly be others that continue to sit on the sidelines asking themselves a question not unlike Albert’s.

The whole frenzy brings to mind a great question: “What four words can make a sad man happy and happy man sad?” – This too shall pass. That is what I have to say about using social media to market apartments – is it crazy? Who knows. Will it too pass? Sure but by all leading indicators, it might pass and leave in the wake a bunch of formerly happy owners and operators.