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	<title>Mike Brewer &#187; AIM</title>
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	<link>http://mbrewergroup.com</link>
	<description>Out to put a dent in the multifamily universe</description>
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		<title>Third Place</title>
		<link>http://mbrewergroup.com/2012/04/third-place/</link>
		<comments>http://mbrewergroup.com/2012/04/third-place/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 11:55:44 +0000</pubDate>
		<dc:creator>Mike Brewer</dc:creator>
				<category><![CDATA[#apartmentmarketing]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[AIM]]></category>
		<category><![CDATA[Apartment Internet Conference]]></category>
		<category><![CDATA[Third Place]]></category>
		<category><![CDATA[Third Space]]></category>

		<guid isPermaLink="false">http://mbrewergroup.com/?p=2674</guid>
		<description><![CDATA[&#8220;The way you can understand all of the social media is as the creation of a new kind of public space.&#8221; &#8211; Danah Boyd In some ways it is kind of old news to see tweet streams come across TweetDeck concerning a conference you were unable to attend. And, in other ways it still truly [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;The way you can understand all of the social media is as the creation of a new kind of public space.&#8221; &#8211; Danah Boyd</p>
<p>In some ways it is kind of old news to see tweet streams come across TweetDeck concerning a conference you were unable to attend. And, in other ways it still truly astonishes me that we have that kind of intimate access. Emotional access via the cool new third place.</p>
<p><strong><a href="http://mbrewergroup.com/wp-content/uploads/2012/04/Apartment-Internet-Conference.jpg"><img class="alignleft size-medium wp-image-2675" title="Apartment Internet Conference" src="http://mbrewergroup.com/wp-content/uploads/2012/04/Apartment-Internet-Conference-300x200.jpg" alt="Apartment Internet Conference Third Place" width="300" height="200" /></a>AIM Conference</strong></p>
<p>I had the privilege of attending the <a title="Apartment Internet Conference " href="http://aimconf.com">Apartment Internet Marketing Conference</a> a couple of years ago and hands down, it was/is the best of breed. It draws in the best of the best from all over the country. Steve Lefko and his team put on a compelling show. And, it is a show &#8211; theater at it&#8217;s best. With the best internet marketing thespians acting out vignettes of knowledge laden action oriented prose, wit and wisdom. It truly is a Third Place- at least in my head.</p>
<p><strong>The Third Place</strong></p>
<p>Wikipedia describes it this way -</p>
<blockquote><p><em><strong>The third place</strong></em> is a term used in the concept of <a title="Community building" href="http://en.wikipedia.org/wiki/Community_building">community building</a> to refer to social surroundings separate from the two usual social environments of home and the workplace.</p></blockquote>
<p>I describe it this way -</p>
<blockquote><p>Crazy cool, awe-inspiring, over the top, compelling place of uber-excellent actionable idea creation&#8230;</p></blockquote>
<p>To my point &#8211; despite not being able to attend this years conference, social media (twitter specifically) has allowed me and many others to feel this Third Place. With the likes of Lisa Trosien, Mike Whaling and Mark Juleen live tweeting, I quite literally feel myself getting emotional loaded both for the support and the retort of things that are tweeted. It&#8217;s the deepest meanings of compelling.</p>
<p>Hats off to the AIM team for creating a conference that is worthy of a moniker such as third place. Trust me, it&#8217;s in the budget for next year&#8230;</p>
<p>Your &#8211; lovin&#8217; the ability to feel a third place from thousands of miles away &#8211; multifamily manic,</p>
<p>M</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Rentwiki &#8211; The Classy Approach to Sales</title>
		<link>http://mbrewergroup.com/2009/04/rentwiki-the-classy-approach-to-sales/</link>
		<comments>http://mbrewergroup.com/2009/04/rentwiki-the-classy-approach-to-sales/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 03:41:37 +0000</pubDate>
		<dc:creator>Mike Brewer</dc:creator>
				<category><![CDATA[Apartment Marketing Ideas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Using Social Media to Market Apartments]]></category>
		<category><![CDATA[AIM]]></category>
		<category><![CDATA[Multifamily Marketing]]></category>
		<category><![CDATA[RentWiki]]></category>

		<guid isPermaLink="false">http://mbrewergroup.com/2009/04/rentwiki-the-classy-approach-to-sales/</guid>
		<description><![CDATA[I really enjoy the Rentwiki approach to sales. Below is an email they sent out on the eve of AIM &#8211; just classy if you ask me. Looking forward to meeting up with them. Because a party should be a party w/o shop talk I&#8217;ve included a few bullet points below for your review.&#160; You [...]]]></description>
			<content:encoded><![CDATA[<p>I really enjoy the Rentwiki approach to sales. Below is an email they sent out on the eve of AIM &#8211; just classy if you ask me. Looking forward to meeting up with them. </p>
<p>Because a party should be a party w/o shop talk I&#8217;ve included a few bullet points below for your review.&nbsp; You can expect me to not talk about work unless you truly want to. <img goomoji="rentwiki_com.1E3" style="margin: 0pt 0.2ex; vertical-align: middle;" src="http://mail.google.com/mail/e/rentwiki_com/1E3" /></p>
<p><b>RentWiki is a brand new Internet Listing Service that provides peer advice on where to live, social networking, and the latest and greatest in apartment advertising on the web.</b>
<ul>
<li>WE upload all of your content for free; YouTube videos, any virtual tour, and unlimited photos and floor-plans</li>
<li>Facebook and Twitter integrated; bringing more content, connections, and social networks to your prospects allowing them to answer questions and give neighborhood advice so you don&#8217;t have to.</li>
<li>Free Widgets including Walk Score and contributed content sharing for your own corporate or property website</li>
</ul>
<p><b>And you only pay $10 for every LEGIT renter lead.&nbsp; That&#8217;s right&#8230; the least expensive cost per lead in the industry (you&#8217;ll pay $40+ per lead elsewhere)!!&nbsp; </b><br /> 
<ul>
<li>We review EVERY lead, eliminate the trash and duplicates, and only charge for the true legit renter lead</li>
<li>Why do we do this?&nbsp; So you don&#8217;t have to!!&nbsp; Our goal is to deliver quality not to inundate you with a ton of leads to filter through in order to find the legit ones.</li>
<li>    Set your monthly lead limit, change it at any time you wish, and come and go as you please&#8230; WE HAVE NO CONTRACTS!</li>
</ul>
<p>Anyway&#8230; looking forward to hanging out with you at The Lucky Strike on Thursday night from 7-10PM!!!!</p>
<p>Feel free to call w/ any questions!!!&nbsp;&nbsp; Seriously&#8230; I love to talk about work but I know you wont at a party!!!!</p>
<p>&#8211; <br /><font color="#888888">Steve Wiley<br />WikiDirectorDudeman, National Sales<br /><a href="http://www.rentwiki.com/blog" target="_blank">www.RentWiki.com/blog</a><br /><a href="http://twitter.com/WikiWiley" target="_blank">http://twitter.com/WikiWiley</a><br />c: 404-771-7302<br />f: &nbsp;770-458-2522<br />support: &nbsp;877-458-2520 &nbsp;<a href="mailto:support@rentwiki.com" target="_blank">support@rentwiki.com</a><br /><a href="mailto:wiley@rentwiki.com" target="_blank">wiley@rentwiki.com</a></font></p>
<div class="zemanta-pixie"><img class="zemanta-pixie-img" src="http://img.zemanta.com/pixy.gif?x-id=c15a435a-20bd-8d6f-8428-bb8891a1441a" /></div>
<p class="technorati-tags"><a href="http://technorati.com/tag/Rentwiki" rel="tag">Rentwiki</a>, <a href="http://technorati.com/tag/AIM" rel="tag">AIM</a>, <a href="http://technorati.com/tag/Multifamily%20Marketing" rel="tag">Multifamily Marketing</a></p>
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