"Give them quality. That's the best kind of advertising." - Milton Hershey Quality from curb to commode - it's all content and it all counts. It's all marketing. It all speaks to the personality of your property. It becomes the interesting quality … [Continue reading]
Employee Rent Concessions
May 8, 2012 By Leave a Comment
This week we are rounding out our budget concession discussion with the topic of employee concessions. People are the difference that make a difference in property management. I would argue that it is not location location location but … [Continue reading]
Selling: Best Story Wins
May 8, 2012 By 1 Comment
Belated Multifamily Monday blog post - better late than 'skip it until next week...' We all know that guy/gal that just has the innate knack for storytelling. They are artisans of the highest order. They can suck you in, keep you wanting, needing … [Continue reading]
Apartment Content Relevancy
May 4, 2012 By Leave a Comment
What makes content engaging is relevancy. You need to connect the contact information with the content information. - Gail Goodman Ever wonder how to make your content compelling enough for people to want to connect with and share it? It's a topic … [Continue reading]
Resident Referral Money
May 1, 2012 By 1 Comment
Before we continue with our budget discussion on the topic of resident referrals, I want to back up and remark on a comment that I saw this last week. The comment was posted on Facebook and whether it related to our post or not, I found it a bit … [Continue reading]
