From the category archives:

Using Social Media to Market Apatments

Could a platform like friendlist make For Rent’s likely crazy expensive quasi-distribution point irrelevant? Likely not but I secretly hope so…

{ 13 comments }

Have you every kicked yourself for not writing something down because you wanted to remember it later? How many times have you been in the middle of something else and thought of the greatest thing since sliced bread and then failed to document the moment? Or, you keep 43 tabs open on your browser because [...]

{ 9 comments }

Educate your consumer and they will come back over and over – We see examples of this all over the place. My favorite however is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.

{ 27 comments }

Why would you not allow access? Why would you cut off the very essence of what defines Gen Y? I’ve tried to think through the downfalls and, there are some that have merit. But there are zero that would keep me up at night – that is provided our organizations guide the conversation.

{ 9 comments }

Read the following tweet this morning [RT @[xyz] @[abc] Suggest that you give away a free Flip to every prospect/resident that creates a [management company] Experience Video, Beats  free rent] – it really got me thinking. I have read both sides of this issue and have taken the position that if you disclose that you [...]

{ 3 comments }

J.C. Hart Live the Life Video Contest 2009 “Last November at the Indiana Apartment Association “Industry Outlook” presentation, the speaker said a dirty word when sharing his thoughts about 2009. It was much longer than four letters, beginning with a “C” and ending in “onsessions”. After that night we began brainstorming about overcoming this obstacle. [...]

{ 7 comments }

…you are not ready to be a marketer. You see, the essence of social media is conversation and that conversation is you being a marketer. So in order to use to social media to market you must be willing to be a marketer, you must be willing to engage. When you use social media to [...]

{ 23 comments }

  Arlington, VA–April 9, 2009–Several of social media’s greatest minds will discuss how this popular marketing approach applies to customer service and retention during a session at the National Apartment Association’s 2009 Education Conference & Exposition on June 27 in Las Vegas.   Tony Hsieh, the CEO of online shoes retailer Zappos, is one of [...]

{ 0 comments }

Don’t be Boring First off – I despise the word rule. In the same respect I think it is appropriate to suggest that we can not be boring when using social media to market apartments.  And, know that boring includes the use of social media to push goods and services. Social media is not push [...]

{ 3 comments }