Out to put a dent in the multifamily universe
From the category archives:
by Mike Brewer on June 15, 2010
Have you every kicked yourself for not writing something down because you wanted to remember it later? How many times have you been in the middle of something else and thought of the greatest thing since sliced bread and then failed to document the moment? Or, you keep 43 tabs open on your browser because [...]
Tagged as: @mbrewer, experience marketing, facebook apartment marketing, mbrewergroup.com, mike brewer
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by Mike Brewer on January 27, 2010
Educate your consumer and they will come back over and over – We see examples of this all over the place. My favorite however is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.
Tagged as: @mbrewer, Apartment Buzz Marketing, apartment internet marketing, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Loyalty, marketing apartments, mike brewer, Multifamily Marketing, social media, social media apartment marketing, Using Social Media to Market Apartments
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by Mike Brewer on November 14, 2009
Why would you not allow access? Why would you cut off the very essence of what defines Gen Y? I’ve tried to think through the downfalls and, there are some that have merit. But there are zero that would keep me up at night – that is provided our organizations guide the conversation.
Tagged as: apartment management, Apartment marketing, Gen Y, mike brewer, multifamily employment, Multifamily Executives, Property Management, Using Social Media to Market Apartments
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by Mike Brewer on June 11, 2009
Read the following tweet this morning [RT @[xyz] @[abc] Suggest that you give away a free Flip to every prospect/resident that creates a [management company] Experience Video, Beats free rent] – it really got me thinking.
I have read both sides of this issue and have taken the position that if you disclose that you are [...]
Tagged as: Apartment marketing, marketing apartments, mike brewer, Multifamily Marketing, Property Management, Using Social Media to Market Apartments
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by Mike Brewer on April 20, 2009
J.C. Hart Live the Life Video Contest 2009
“Last November at the Indiana Apartment Association “Industry Outlook” presentation, the speaker said a dirty word when sharing his thoughts about 2009. It was much longer than four letters, beginning with a “C” and ending in “onsessions”. After that night we began brainstorming about overcoming this obstacle. What [...]
Tagged as: apartment blogs, Apartment marketing, Internet Marketing, marketing apartments, Using Social Media to Market Apartments
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by Mike Brewer on April 11, 2009
…you are not ready to be a marketer. You see, the essence of social media is conversation and that conversation is you being a marketer. So in order to use to social media to market you must be willing to be a marketer, you must be willing to engage.
When you use social media to market [...]
Tagged as: Apartment marketing, social media, Using Social Media to Market Apartments
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by Mike Brewer on April 10, 2009
Arlington, VA–April 9, 2009–Several of social media’s greatest minds will discuss how this popular marketing approach applies to customer service and retention during a session at the National Apartment Association’s 2009 Education Conference & Exposition on June 27 in Las Vegas.
Tony Hsieh, the CEO of online shoes retailer Zappos, is one of the featured panelists. [...]
Tagged as: Apartment marketing, NAA, Using Social Media to Market Apartments, Zappos
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by Mike Brewer on April 2, 2009
Don’t be Boring
First off – I despise the word rule. In the same respect I think it is appropriate to suggest that we can not be boring when using social media to market apartments. And, know that boring includes the use of social media to push goods and services.
Social media is not push marketing [...]
Tagged as: conversation marketing, Using Social Media to Market Apartments
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by Mike Brewer on April 2, 2009
I ran across this Ning Page night before last – it’s a closed network but I have to wonder what EQR is up to. On the surface, it appears to be a place for employees to share experiences and or best practices. If it truely is open to employees to share I applaud the efforts [...]
Tagged as: EQR, Ning, Using Social Media in Multifamily
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by Mike Brewer on March 31, 2009
Apartment residents move for a variety of reasons and many times we have no idea why. It’s kind of a shame, really. Social media/networking can help change that and by default drive down our cost of turnover. Think about it, if you couple the advent of the internet with the understanding that people are innately [...]
Tagged as: Apartment marketing, resident retention, Using Social Media to Market Apartments
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