For those of you still grappling for a reason to spend time building social networks for the purpose of marketing apartments try this – they can become one of your unique selling propositions. Apartment Facebook Like Pages become a benefit that you can use to market your Apartment Living Experience. For a powerful example of [...]
I am reading Clay Shirky’s new book: Cognitive Surplus this week. And, panning through some articles this morning, I ran across the following quote from Clay that I really liked in it’s essence:
scraplab — Optimism
“The final thing I’d say about optimism is this. If we took the loopiest, most moonbeam-addled Californian utopian internet bullshit, and [...]
Rule number one: People. Spread. Emotion. Rule number two: If there is no spread, see rule number one!
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Using Social Media to Market Apartments
Caught the following story this morning and instantly thought partnership opportunity. Could our industry reach out to car makers as a way to supplement retrofitting charging stations into our communities. Is it worth it for them? I can’t imagine it not being worth it for us?
The Time is Now
Understanding that the time [...]
A recent email from a uber-satisfied resident to be –
From:
Sent: Saturday, May 22, 2010 6:34 PM
To: leasing2@millsproperties.net
Subject: attn:
J , thanks for showing me the place today.
[Resident] and I are set on living there. It is exactly what we want, and more. We’re looking at June 11th to be the day [...]
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