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There is a question floating around our office along the lines of, “What do you book in loss to lease line of your budget?” Also, “On a percentage basis, where do you like to see that number trend?” With that question comes a number of schools of thought but no real definitive answer. And, that [...]

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Why would you not allow access? Why would you cut off the very essence of what defines Gen Y? I’ve tried to think through the downfalls and, there are some that have merit. But there are zero that would keep me up at night – that is provided our organizations guide the conversation.

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I think this story in the Daily Egyptian has compelling opportunity written all over it – we shall see.
*Now one might argue that it is inappropriate for me to highlight such an article and they may be right. The way I see it, however, is that I would invite the same approach if the [...]

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Bing

by Mike Brewer on June 1, 2009 · Comments

Microsoft debuted a new search engine on May 28, 2009 called Bing. Head on over and Bing yourself, your company and or your apartment community. You might be surprised by the results.
Dubbed the decision engine, Bing is suggested to help users search the web more intelligently. It does so by grouping or organizing search results [...]

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“A man should learn to detect and watch that gleam of light which flashes across his mind from within, more than the lustre of the firmament of bards and sages. Yet he dismisses without notice his thought, because it is his. In every work of genius we recognize our own rejected thoughts: they come back [...]

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The Daily Sauce is the real deal; this content is never paid for.
I receive this blog via email on a daily basis and am very impressed by the fact that each and every post leads with the above disclaimer. The Daily Sauce posts three snack sized sound bites on local businesses or happenings in and [...]

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I came across this great post; Does Social Media Help or Hurt? » Customers Rock! this morning. In it, Becky Carroll points to another great post over at Marketing Profs Daily Fix: The Customer Chasm. Are you Creating a Social Media Divide? by Jason Baer.
Both are rather short reads and raise a very interesting observation [...]

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Steep Decline in Renter Quality

by Mike Brewer on January 16, 2009 · Comments

According to this press release, On-site.com suggests that applicant quality is diminishing year over year. They go on to mention that preliminary numbers from 2009 support a deeper decline. In a quote Jake Harrington, On-Site’s director of business development, suggests “Resident quality trends are our in-house ‘economic indicator’ and it certainly paints the picture of [...]

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Update: lawsuit settled
Cnet News
This is one to follow my friends with so many far reaching consequences. I will do my best to post the progress of the mediation and any subsequent actions that come out of it.
Yelp user faces lawsuit over negative review
source: cnet news
Yelp, apartment marketing, rating sites

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Dress to the 09’s

by Mike Brewer on January 1, 2009 · Comments

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