From the category archives:

Uncategorized

What are the three core responsibilities of a today’s Regional Property Manager Role?
I could have used Twitter for this and in the same respect I hope to open some good conversation in the comment section. So, be brief or be long winded – I think it will all be valuable stuff. Times are good and [...]

{ View Comments }

For those of you still grappling for a reason to spend time building social networks for the purpose of marketing apartments try this – they can become one of your unique selling propositions. Apartment Facebook Like Pages become a benefit that you can use to market your Apartment Living Experience. For a powerful example of [...]

{ View Comments }

I am reading Clay Shirky’s new book: Cognitive Surplus this week. And, panning through some articles this morning, I ran across the following quote from Clay that I really liked in it’s essence:
scraplab — Optimism
“The final thing I’d say about optimism is this. If we took the loopiest, most moonbeam-addled Californian utopian internet bullshit, and [...]

{ View Comments }

Mills Properties is making a thoughtful integration of social media principles into their Get Social with Mills Initiative. And, in doing so we decided to craft a document of social media principles for our apartment management company as a whole using thoughts, ideas and original works from in and outside of the industry.
Social Media Principles [...]

{ View Comments }

Rule number one: People. Spread. Emotion. Rule number two: If there is no spread, see rule number one!

{ View Comments }

Caught the following story this morning and instantly thought partnership opportunity. Could our industry reach out to car makers as a way to supplement retrofitting charging stations into our communities. Is it worth it for them? I can’t imagine it not being worth it for us?
The Time is Now
Understanding that the time [...]

{ View Comments }

A recent email from a uber-satisfied resident to be –
From:
Sent: Saturday, May 22, 2010 6:34 PM
To: leasing2@millsproperties.net
Subject: attn:
J , thanks for showing me the place today.
[Resident] and I are set on living there. It is exactly what we want, and more. We’re looking at June 11th to be the day [...]

{ View Comments }

There is a question floating around our office along the lines of, “What do you book in loss to lease line of your budget?” Also, “On a percentage basis, where do you like to see that number trend?” With that question comes a number of schools of thought but no real definitive answer. And, that [...]

{ View Comments }

Why would you not allow access? Why would you cut off the very essence of what defines Gen Y? I’ve tried to think through the downfalls and, there are some that have merit. But there are zero that would keep me up at night – that is provided our organizations guide the conversation.

{ View Comments }

I think this story in the Daily Egyptian has compelling opportunity written all over it – we shall see.
*Now one might argue that it is inappropriate for me to highlight such an article and they may be right. The way I see it, however, is that I would invite the same approach if the [...]

{ View Comments }