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A big thank you to Jonathan Saar over at The Training Factor for today’s guest post… It seems like just yesterday I was at a couple of conferences and reading various blog posts on social media, internet marketing and seeing a vast amount of people who were so negative and would make statements such as [...]

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Bring the best of your authentic self to every opportunity. – John Jantsch (authentic) conforming to fact and therefore worthy of belief; “an authentic account by an eyewitness”; “reliable information” - wordnetweb.princeton.edu/perl/webwn What better way to live than to have undisputed credibility? What better way to market than to have undisputed credibility? What better way to [...]

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To preface: no real value to this post, its just one of those fun Friday kind of things. Shout out to Mills own Melissa Preusser, Marketing Director & Communication Strategist for the pic and the title to this blog post. Seems like such a waste in a world that is/has quickly moved digital. In all [...]

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Car thieves are now using tow trucks to tow vehicles that have expired tabs or look otherwise derelict. And, apartment community parking lots and garages seem to be hotbeds for the action. Apparently they move them straight crushing facilities where they sell them for scrape metal prices. Brilliantly awful! This serves as one of those; [...]

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by Mike Brewer on January 13, 2011

stock.xchng  is by far and away my favorite site to clip pics from for use in both my multifamily and Mills Apartments blogging efforts. I have used it in large part over the last seven years to bring a bit of visual appeal to my penned offerings and to enhance my SEO. I do wonder, however, [...]

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It’s official, Mills Apartments is slowing making it’s way into the world of social media.

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What are the three core responsibilities of a today’s Regional Property Manager Role? I could have used Twitter for this and in the same respect I hope to open some good conversation in the comment section. So, be brief or be long winded – I think it will all be valuable stuff. Times are good [...]

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For those of you still grappling for a reason to spend time building social networks for the purpose of marketing apartments try this – they can become one of your unique selling propositions. Apartment Facebook Like Pages become a benefit that you can use to market your Apartment Living Experience. For a powerful example of [...]

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I am reading Clay Shirky’s new book: Cognitive Surplus this week. And, panning through some articles this morning, I ran across the following quote from Clay that I really liked in it’s essence: scraplab — Optimism “The final thing I’d say about optimism is this. If we took the loopiest, most moonbeam-addled Californian utopian internet [...]

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Mills Properties is making a thoughtful integration of social media principles into their Get Social with Mills Initiative. And, in doing so we decided to craft a document of social media principles for our apartment management company as a whole using thoughts, ideas and original works from in and outside of the industry. Social Media [...]

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