From the category archives:

Property Management

Sales, or something like it

by Melissa DeCicco on September 16, 2011

I have never been in a position where I get more cold calls than now.  I guess that is what happens in marketing.  I have to admit, I have been super busy and my patience level is incredibly short.  Probably the reason I have been furious lately when my phone rings. However, some sales calls [...]

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In the spirit of the upcoming 2012 budget season; I wanted to recycle this post. This is a subject of much debate in our office and I am interested in what the industry thinks. Loss to Lease There is a question floating around our office along the lines of, “What do you book in loss [...]

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“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with time, energy, and determination you can get there.” – Darren Rowse, Founder Problogger A ton of rhetoric has been penned about social media as it relates to apartment marketing, resident retention and the such. Some [...]

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“My motto is ‘release’ I have it written in my violin case. ‘Release’ , meaning, ‘Step back a little’. Those are the words of world renowned violin virtuoso Charlie Siem. It struck me as I was reading through the latest copy of Monocle magazine. So many times in life and in the multifamily business we [...]

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…I think there an equal amount of people out there that make all the right decisions and still get hit with the downside of adversity.

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@mfguide posted the following tweet this morning – “We are now paying mgmt fees based on economic occupancy and #units Curious to know how MF friends respond.” I have to say, I see the absolute logic in this and in the same respect see the value a property management firm brings to both the top [...]

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Resident Pet Peeves

by Mike Brewer on March 27, 2010

What are the top pet peeves landlords have of their tenants?

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Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.

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How about we call this Creating Experience by Walking Around [CEWA]. The real key to remember here is that you are not your customer and in order to understand your customer you must engage and participate with them.

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