From the category archives:

Multifamily Marketing

Common question from a regional manager to a property manager; “What is the reason they didn’t lease?” Maybe the better question is; “Why did they lease?” Take the people that did lease and find out what pulled their commitment trigger. Triggers: 1. People want to look good. Is it that your address or your building [...]

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The purchase should be the byproduct. If we shoot for the moon as to land somewhere in the stars – fostering crazy amazing social connections should/would be the goal. Your strategy would wrap nicely around that goal and if you are truly dialed in that would ladder right up and align nicely to your company [...]

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Could a platform like friendlist make For Rent’s likely crazy expensive quasi-distribution point irrelevant? Likely not but I secretly hope so…

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How to use Facebook Like Pages to Rent Apartments

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Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.

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How about we call this Creating Experience by Walking Around [CEWA]. The real key to remember here is that you are not your customer and in order to understand your customer you must engage and participate with them.

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