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	<title>Mike Brewer &#187; Motivation</title>
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	<link>http://mbrewergroup.com</link>
	<description>Out to put a dent in the multifamily universe</description>
	<lastBuildDate>Tue, 22 May 2012 10:45:51 +0000</lastBuildDate>
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		<title>All Aboard The Spirit Train</title>
		<link>http://mbrewergroup.com/2012/05/all-aboard-the-spirit-train/</link>
		<comments>http://mbrewergroup.com/2012/05/all-aboard-the-spirit-train/#comments</comments>
		<pubDate>Thu, 17 May 2012 11:38:41 +0000</pubDate>
		<dc:creator>JHerzog</dc:creator>
				<category><![CDATA[#apartmentmarketing]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Multifamily leadership]]></category>
		<category><![CDATA[Apartment living]]></category>
		<category><![CDATA[apartment management]]></category>
		<category><![CDATA[community events]]></category>
		<category><![CDATA[resident retention]]></category>

		<guid isPermaLink="false">http://mbrewergroup.com/?p=2750</guid>
		<description><![CDATA[Where we work is where they live...and sometimes we forget that.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;" align="center"><a href="http://mbrewergroup.com/wp-content/uploads/2012/05/happy.jpg"><img class="aligncenter size-full wp-image-2763" src="http://mbrewergroup.com/wp-content/uploads/2012/05/happy.jpg" alt="" width="293" height="160" /></a></p>
<p style="text-align: left;" align="center">I recently heard a story from a friend who is also in the property management business about an apartment community that was promoting an early renewal contest. The community sent out flyers telling residents that if they signed renewal papers early, they would be entered into a raffle. So a resident excitedly entered the leasing office early with his paperwork and, as my friend stated, “that’s 12 more months of rent right there” and their office associate begrudgingly took the paperwork, almost as if not interested in dealing with this obviously-satisfied-enough-to-renew-for-another-12-months resident, that there was not even a smile on his face and didn&#8217;t even mention the contest until the resident asked about his raffle ticket.</p>
<p style="text-align: left;" align="center">I understand that sometimes we as property management communities forget that our every day job is the same place that our residents want to look forward to coming home to after a hard day of school or work. I can even think back to times when I was really tired and busy and would lose sight of the fact that where I work is where people live, their home, the place they chose to live (and renew) among the hundreds of others, but even then I can&#8217;t remember being annoyed and ungrateful when they brought their renewal paperwork back or got excited about a contest or event (especially because sometimes it took a lot of work on my part to get that renewal paperwork back!). The fact that they got excited about contests and events was often the motivation I would need to get back on the spirit train.</p>
<p style="text-align: left;" align="center">I visit on-site teams now to help them think of new ways to involve residents in the community, and more and more I hear them tell me that their residents don&#8217;t want to be involved or aren&#8217;t interested in the community experience. And I honestly started to believe it. Then I hear a story like this, and it makes me think: If when they are excited and motivated enough to participate, they are then let down by feeling like they are being bothersome, it&#8217;s no wonder they &#8220;don&#8217;t want to participate&#8221;. Just as we would not want to go home to someone who’s miserable to have us there, neither do our residents and it just might mean they go <em>elsewhere</em> where they are appreciated.</p>
<p>While I will not naively believe that every resident will get excited about or become involved in every community activity that is presented to them, that story helped me to regain that spirit and confidence in the importance of resident appreciation and community activities and I hope to motivate our teams to get back that spirit instead of giving up.</p>
<p>I would love some advice and even some great stories that I can share to help others regain their spirit and motivate them to continue to think outside the box and create a living experience that is truly memorable for their residents.</p>
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		<title>Multifamily Monday: Enthusiasm Energy Authenticity</title>
		<link>http://mbrewergroup.com/2012/04/multifamily-monday-enthusiasm-energy-authenticity/</link>
		<comments>http://mbrewergroup.com/2012/04/multifamily-monday-enthusiasm-energy-authenticity/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 13:42:59 +0000</pubDate>
		<dc:creator>Mike Brewer</dc:creator>
				<category><![CDATA[#multifamilymonday]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[amp'd]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[Enthusiasm]]></category>
		<category><![CDATA[fired up]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[maniac]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[multifamily]]></category>

		<guid isPermaLink="false">http://mbrewergroup.com/?p=2622</guid>
		<description><![CDATA[As temperatures start to rise around the country and the leasing activity in all of your offices takes off &#8211; it is paramount that your teams are pumped and ready to capitalize. Unless you are in the student housing business you no doubt understand the multifamily seasonal demand curve. For most of us in the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://mbrewergroup.com/wp-content/uploads/2012/04/Enthuiasm-in-Multifamily.jpg"><img class="alignleft size-medium wp-image-2627" title="Enthusiasm in Multifamily" src="http://mbrewergroup.com/wp-content/uploads/2012/04/Enthuiasm-in-Multifamily-212x300.jpg" alt="Enthusiasm Energy Authenticity Multifamily " width="212" height="300" /></a>As temperatures start to rise around the country and the leasing activity in all of your offices takes off &#8211; it is paramount that your teams are pumped and ready to capitalize. Unless you are in the student housing business you no doubt understand the multifamily seasonal demand curve. For most of us in the Midwest leasing dies down around late October or early November and does not pick back up until late Feb early March. Knowing that, it is key to capture as many new leases as you can during this time. Equally, if not more important it is key to keep as many in-place leases as you can. Enthusiasm, Energy and Authenticity can help you with that.</p>
<p><strong>Enthusiasm</strong></p>
<p>Enthusiasm is hard work. Enthusiasm doesn&#8217;t scream out once your alarm clock goes off in the morning. It doesn&#8217;t just happen the second you put your feet on the floor. It doesn&#8217;t happen with the first cup of coffee or the first splash of water from the warm shower you hop into.</p>
<p>Not unlike most things, you have to get yourself pumped each day. How do you do that? Some read the bible or other inspirational literature, some listen to music and some meditate. I like to read Tom Peter&#8217;s or James Allen to get my day going. Whatever the case &#8211; find what it is that gets you pumped in the morning. And, promise me this &#8211; you are not getting amp&#8217;d because you can&#8217;t wait to get to work in the morning but rather because you want to be the best possible you in light of serving others. As nothing gives charge to enthusiasm as much as helping the next guy/gal get charged up.</p>
<p><strong>Energy</strong></p>
<p>Energy is born out of activity. I think we get this one backwards sometimes. I see energy as being manufactured out of activities such as exercise. It comes from motion. It takes energy to get out of bed in the morning. It takes energy to walk down stairs to make the coffee. It takes energy to get the dog fed. It takes energy to get your running shoes on. And, it takes energy to pound out a couple of miles before breakfast. But you know what happens when you are disciplined enough to do this daily &#8211; you are gifted more energy. You have to spend it to make it.</p>
<p><strong>Authenticity</strong></p>
<p>I really think that authenticity is born out of enthusiasm and energy. When you exude enthusiasm in what you do &#8211; no matter the art &#8211; you are perceived as being passionate, full of life and authentic. Now you could debate the merits of real enthusiasm and faked or forced enthusiasm but for the purpose of this discussion, let us assume we are talking about the real stuff. And, once you have enthusiasm, energy has no choice but to tag along. You getting pumped about your art and the energy to get it done will follow. And, with these two things working in tandem &#8211; your authenticity can&#8217;t be contained.</p>
<p>What do you do to get yourself fired up on a Monday morning after a crazy fun off the charts weekend?</p>
<p>Your &#8211; going for enthusiasm, energy and authenticity &#8211; multifamily maniac,</p>
<p>M</p>
<p>&nbsp;</p>
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		<title>Multifamily Monday: Listen &#8211; Body Language</title>
		<link>http://mbrewergroup.com/2012/04/multifamily-monday-listen-body-language/</link>
		<comments>http://mbrewergroup.com/2012/04/multifamily-monday-listen-body-language/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 13:28:53 +0000</pubDate>
		<dc:creator>Mike Brewer</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Multifamily leadership]]></category>
		<category><![CDATA[#multifamilymonday]]></category>
		<category><![CDATA[active listening]]></category>
		<category><![CDATA[body language]]></category>
		<category><![CDATA[listen]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[monday]]></category>
		<category><![CDATA[multifamily monday]]></category>

		<guid isPermaLink="false">http://mbrewergroup.com/?p=2559</guid>
		<description><![CDATA[Good morning! Very quick note this morning. We could get really deep into the art of body language as it relates to listening. Speaking to things like bending your brow as a show of concern, thinning your lip to show you understand the anger , leaning in, unfolding arms and the king of them all &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p>Good morning!</p>
<p>Very quick note this morning.</p>
<p>We could get really deep into the art of body language as it relates to listening. Speaking to things like bending your brow as a show of concern, thinning your lip to show you understand the anger , leaning in, unfolding arms and the king of them all &#8211; eye contact. While not exhaustive, all good topics and in the same respect not possible without the nugget we will put out there today.</p>
<p>The Most Meaningful Body Language &#8211; Listen Technique I Know</p>
<p>Front and center to the person you are talking with &#8211; Pick up your phone and turn it OFF. Not silence, not vibrate &#8211; OFF. Or, don&#8217;t bring it along at all. Put your what if&#8217;s to rest as we could debate that to death. If you want meaningful conversation &#8211; demonstrate willingness through action &#8211; the action of turning off and tuning in.</p>
<p>Your &#8211; working on listening through meaningful body language &#8211; multifamily maniac,</p>
<p>M</p>
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		<title>Multifamily Monday: Practice</title>
		<link>http://mbrewergroup.com/2012/03/multifamily-monday-practice/</link>
		<comments>http://mbrewergroup.com/2012/03/multifamily-monday-practice/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 10:25:22 +0000</pubDate>
		<dc:creator>Mike Brewer</dc:creator>
				<category><![CDATA[#multifamilymonday]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Multifamily leadership]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[morning brief]]></category>
		<category><![CDATA[multifamily monday]]></category>
		<category><![CDATA[multifamily practice]]></category>
		<category><![CDATA[NCAA basketball]]></category>
		<category><![CDATA[practice]]></category>
		<category><![CDATA[texas tech basketball]]></category>

		<guid isPermaLink="false">http://mbrewergroup.com/?p=2478</guid>
		<description><![CDATA[Perfect Practice Makes Perfect - If you read our blog regularly then you have no doubt read the story about my high school basketball coach and his perfect practice statement. Go Out There and Work Hard For Forty Minutes The story I have not shared up to now is the pre-game pep-talk. Every coach that [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://mbrewergroup.com/wp-content/uploads/2012/03/Apartment-Operations.jpg"><img class="alignleft size-medium wp-image-2481" title="Apartment Operations Scoreboard" src="http://mbrewergroup.com/wp-content/uploads/2012/03/Apartment-Operations-300x225.jpg" alt="" width="300" height="225" /></a>Perfect Practice Makes Perfect -</p>
<p>If you read our blog regularly then you have no doubt read the story about my high school basketball coach and his perfect practice statement.</p>
<p><strong>Go Out There and Work Hard For Forty Minutes</strong></p>
<p>The story I have not shared up to now is the pre-game pep-talk. Every coach that I ever played for, from pee-wee leagues to AAU leagues and right up to <a href="http://www.texastech.com/sports/m-baskbl/archive/text-m-baskbl-a-lettermen.html">Texas Tech University</a> had a way with words during the pre-game prep. And, they range from semi-inspirational/motivational to down right in-your-face set the world on fire or else.</p>
<p>Nearly twenty years removed from the high of playing NCAA basketball, I can still recall some pretty cool speeches, the following being one of my favs -</p>
<p>Paraphrased: Every one of you look me in the eye &#8211; go out there and keep your eyes focused on playing the game. Keep your eyes off of the scoreboard and play every last second like it is your last second. Look at me &#8211; if you go out there and give everything you have right down to the very last second you are on that court &#8211; the scoreboard will take care of itself.</p>
<p>He otherwise meant that if we would just focus on translating perfect practices into hard-core results on the court. If we just focused on taking care of business &#8211; we would win the game.</p>
<p><strong>Go Out There and Work Hard Every Minute</strong></p>
<p>I would suggest that it is no different in the business world. Your organization awarded you an opportunity to come to work everyday in lieu of standing in an unemployment line. They gave you a chance to exercise your mind and your body. They gave you a chance to move the meter. They gave you a chance to make a difference. <strong>They gave you a chance to produce results. </strong></p>
<p>Everyday is your time to shine. Everyday is your time to keep your eyes focused on playing the game. [Read: perfectly practicing the fundamentals]. One who does so should never have to pay close attention to the plethora of reports that measure the success of an asset.</p>
<p>Work hard (and, smart) and the scoreboard will take care of itself.</p>
<p>Your &#8211; focused on the game &#8211; multifamily maniac,</p>
<p>M</p>
<h6>Pic props: <a href="http://ttured.blogspot.com/2011/09/texas-tech-picture-of-week-26.html">Raiderpower.com</a></h6>
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		<title>Why are you wasting the Money?	A Post by Eric</title>
		<link>http://mbrewergroup.com/2008/05/why-are-you-wasting-the-moneya-post-by-eric/</link>
		<comments>http://mbrewergroup.com/2008/05/why-are-you-wasting-the-moneya-post-by-eric/#comments</comments>
		<pubDate>Fri, 09 May 2008 01:01:54 +0000</pubDate>
		<dc:creator>Eric Brown</dc:creator>
				<category><![CDATA[Motivation]]></category>

		<guid isPermaLink="false">http://mbrewergroup.com/2008/05/why-are-you-wasting-the-moneya-post-by-eric/</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="MARGIN: 0in 0in 10pt; TEXT-ALIGN: justify"><span style="mso-bidi-font-weight: bold"><span face="Calibri">Although it is late and has been a long day here in Royal Oak, Mikes post tonight really strike a chord, and know I am not up for making any enemies in the Print Ad Business (It is time for them to reinvent themselves, but that is for a different day), but simply put, for us, we at least in our region of SE MI, in our specific and targeted demographic, where we create 400 to 500 pieces of traffic per month, use NO PRINT ADS. They do not work, at least for us, and I do not think they really work for you either. Do you really think people read that print ad stuff? I watch our competitor’s use and purchase large blocks of print ads with little to no result, (it is what they have always done so they keep doing it) assuming you are basing your result on RENTALS and MOVE INS. In my opinion, Print Ads are completely antiquated. Try an interactive brochure on your web site, try a <span style="mso-spacerun: yes"> You</span>Tube Video attached to every e mail you send out, add a scripted, colorful brochure to your Craig’s List ads and see if your Traffic soars, and track back your rentals to the traffic source, and tie your advertising resource to actual rentals, If you were a Start Up Company, you would have to do that, stop doing what you think worked yesterday, unless it is still working, if it isn’t do Something different. More to follow………………….</span></span></p>
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