From the category archives:

Marketing

Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.

{ View Comments }

Read the following tweet this morning [RT @[xyz] @[abc] Suggest that you give away a free Flip to every prospect/resident that creates a [management company] Experience Video, Beats  free rent] – it really got me thinking.
I have read both sides of this issue and have taken the position that if you disclose that you are [...]

{ View Comments }

I really enjoy the Rentwiki approach to sales. Below is an email they sent out on the eve of AIM – just classy if you ask me. Looking forward to meeting up with them.
Because a party should be a party w/o shop talk I’ve included a few bullet points below for your review.  You [...]

{ View Comments }

{ View Comments }

{ View Comments }