From the category archives:

Marketing

Fill Your Marketing Balloons With More Than Air

by JHerzog on January 23, 2012

I was recently given the privelege to co-moderate a brainstorming session on the topic of marketing. The session was held for members of the apartment management industry at various stages in their careers, from leasing agents who have been in the industry for 2 months to property managers with 10 years of experience. My topic was old school marketing. Old [...]

Tagged as: Apartment marketing, Customer engagement, mbrewergroup.com, Mills Properties, old school marketing, social media as marketing, Using Social Media to Market Apartments

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#apartmentmarketing: Clarity

by Mike Brewer on September 18, 2011

Clarity trumps persuasion. – Dr. Flint McGlaughlin I have written about the subjects of brevity and clarity on a number of occasions. The concept came to me from a senior leader at Equity Residential some years ago and has stuck with me ever since. At the time I had the propensity to provide reports that [...]

Tagged as: #apartmentmarketing, @mbrewer, brevity, clarity, mbrewergroup

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Good or Bad Strategy: Kenneth Cole

by Mike Brewer on August 20, 2011

I really like the Kenneth Cole brand and have been for a long time. There was a stretch of six years where I purchased the same black KC Reaction dress shoes because they were perfect. As of late they shifted a piece of their marketing strategy to include some real hot bed social issues – [...]

Tagged as: @mbrewer, brand, brand marketing, kenneth cole, mbrewergroup, social, Social Marketing, st. louis, STL

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Tell Them How Much You are Moved by the Neighborhood

by Mike Brewer on September 10, 2009

Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.

Tagged as: apartment leasing, apartment management, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, mike brewer, multifamily, multifamily market, Multifamily Marketing, Property Management, property management ideas, Using Social Media to Market Apartments

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Purchasing feedback: I will pay you vs. I will give you something free

by Mike Brewer on June 11, 2009

Read the following tweet this morning [RT @[xyz] @[abc] Suggest that you give away a free Flip to every prospect/resident that creates a [management company] Experience Video, Beats free rent] – it really got me thinking. I have read both sides of this issue and have taken the position that if you disclose that you [...]

Tagged as: Apartment marketing, marketing apartments, mike brewer, Multifamily Marketing, Property Management, Using Social Media to Market Apartments

Marketing

#apartmentmarketing: Clarity

Change the Game, a post by eric

Where did all the TV antennas go? A post by eric

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