Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. – David Meerman Scott Seth Godin quipped that engagement is hitting people with the right message at the right time so as to have them take action [engage]. I think we have to take [...]
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Using Social Media to Market Apartments
I am sure to take a digital beating for running down the road of engagement but in the words of a big haired 80′s band; “here I go again on my own.” The term is abused in marketing circles, from the “How To” to the “What For’s”, it seems to be the word of the day [...]
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I have been thinking a lot about the words consumer, prospect and resident lately. It seems as we continue to scale our social being over the likes of Twitter, Facebook, LinkedIn or otherwise; we become more human. That goes for corporations as much as it does people. Apartment Prospects Prospects and residents are human beings [...]
See this wall -it’s the Mills Properties Kudos Wall in our central office in Clayton, MO.
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Consumers in the age of new media have grown accustom to a very high set of standards that sites like; Facebook, Google and Twitter have imbued on their minds. At the core of these standards there are three apparent consumer behaviors.
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I stopped Pete mid speech and said, “you’re not a Pariots fan, are you?” He said, “You’re damn right I am, let me tell you a funny story.”
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