From the category archives:

Apartment Marketing Ideas

“On days when workers have the sense they’re making headway in their jobs, or when they receive support that helps them overcome obstacles, their emotions are most positive and their drive to succeed is at its peak.”

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Educate your consumer and they will come back over and over – We see examples of this all over the place. My favorite however is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.

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Predictive Apartment Marketing

by Mike Brewer on January 12, 2010 · Comments

Great read over @BrianSolis’s blog this morning called The Predictive Web
Really got me thinking about mediums like Twitter, Foursquare and the such. We already see the menu being set for us in the way of Tweets like this from EmilyBland

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…being amazed by particles of dust floating in the sunlight
…putting your brand new clothes out the night before the first day of school
…the first time you drove a car
…the first six bars of Stairway to Heaven
What makes you care?
Think about that question from the perspective of the base you are trying to serve. Not [...]

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You understand that the consumer is in control of your brand – now what?
Do something about it –
It’s time to shine! It’s time to take that understanding of not being in control and do something exceptional with it. And, knowing that innate in every single potential apartment prospect or long term super loyal resident [...]

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Apartment Marketing – Talk About Buzz

by Mike Brewer on January 6, 2010 · Comments

This is brilliant -

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Technorati Tags: @mbrewer, mike brewer, mbrewer, apartment marketing, using social media to market apartments, multifamily marketing

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Sacred Cows in the Apartment Business

by Mike Brewer on January 2, 2010 · Comments

I read a line the other day that I really liked’ “Sacred cows make the best hamburgers.” It got me thinking about stuff and things in the apartment space that just need to go. It’s that whole – “we have always done it that way.” mentality. Here is a good story that illustrates the point [...]

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What Matters Now in Apartment Marketing

by Mike Brewer on December 15, 2009 · Comments

Generosity
As it relates to apartment marketing – generosity and being the difference that makes a difference is not status-quo. Being the difference takes a lot of effort and hard work and more times than not for little to no pay. The wage of a true hero in our space is paid in winning the respect of people [...]

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What Matters Now In the Apartment Space

by Mike Brewer on December 14, 2009 · Comments

Seth has a new ebook out that I am sure is set to rock! I have admittedly only read about fifteen pages of the more than eighty pages. In that short space I was compelled to share it here.
As I read more – I will come back and update this post as it relates to the [...]

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