Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.
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From the category archives:
Branding Multifamily
What is the difference that makes a difference when it comes to your multifamily management brand? The standard textbook answer might include words like awareness, trust, regard or esteem. Settle there however and you miss the key ingredient. Energy.
It’s All About Energy
John Gerzema and Ed Lebar discuss energy and what it means to a brand [...]
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