From the category archives:

Branding Multifamily

Mills Apartment Bloggers

by Mike Brewer on October 26, 2010

And, lastly, we really want to create a legion of igniters at Mills Apartments!

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Anyone who is willing to put it out there like that is worthy of some press – just my opinion!

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Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.

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What is the difference that makes a difference when it comes to your multifamily management brand? The standard textbook answer might include words like awareness, trust, regard or esteem. Settle there however and you miss the key ingredient. Energy. It’s All About Energy John Gerzema and Ed Lebar discuss energy and what it means to [...]

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