Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it. – David Meerman Scott Seth Godin quipped that engagement is hitting people with the right message at the right time so as to have them take action [engage]. I think we have to take [...]
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Using Social Media to Market Apartments
And, lastly, we really want to create a legion of igniters at Mills Apartments!
Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.
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What is the difference that makes a difference when it comes to your multifamily management brand? The standard textbook answer might include words like awareness, trust, regard or esteem. Settle there however and you miss the key ingredient. Energy. It’s All About Energy John Gerzema and Ed Lebar discuss energy and what it means to [...]
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Multifamily Marketing