From the category archives:

Apartment Word of Mouth

I read about this a couple of weeks ago and just found the time to check it out.

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I think many times in the world of new media it is easier to say just what is on your mind without being mindful of the long term ripple effect. It’s really very easy to sit behind a keyboard and rattle off thoughts that are no doubt driven by our emotions.

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Educate your consumer and they will come back over and over – We see examples of this all over the place. My favorite however is Wine Library TV – dial into the 3:50 min section of this video – it is the point. You get people to this and you are on your way to what I will end this series with.

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Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart:

Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to the [...]

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Technorati Tags: @mbrewer, mike brewer, mbrewer, apartment marketing, using social media to market apartments, multifamily marketing

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Don’t tell prospects and residents how much your apartments are – tell them how much you are moved by the neighborhood.

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Forrester’s Josh Bernoff, the co-author of the highly-acclaimed national best-seller “Groundswell,” will be the featured presenter at a free interactive webinar on Thursday, September 17, 2009 2 PM EDT/11 AM PDT.

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