From the category archives:

Apartment Buzz Marketing

Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart:

Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to the [...]

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Want to empower your apartment seekers or current resident base to engage? Here are four steps to do it by –
1. Get the question, “What do you think or What would you do,” imbued in your head and use it – often
2. Listen – when peeps answer your question avoid the propensity to interrupt. [...]

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Technorati Tags: @mbrewer, mike brewer, mbrewer, apartment marketing, using social media to market apartments, multifamily marketing

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Can you call it engagement if you buy it?

by Mike Brewer on November 26, 2009 · Comments

At the risk of sounding cynical – Engagement? Really? Over the last day or so I have read a number of  news posts, blogs and comments that suggest this is what engagement looks like. I think it would be more well stated to suggest this is what manufactured engagement looks like. Even then – I [...]

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