From the category archives:

Apartment Buzz Marketing

Apartment Marketing: Rooftop Advertising with a Twist

by Mike Brewer on April 13, 2011

A couple weeks ago I had an owner bring up the idea of roof top advertising in exchange for a much need roof repair. The property in question is a vintage sixties with many of the original mechanical systems still in place. That is to include a roof that has more than maxed out it’s [...]

Tagged as: #mbrewer #stlouisapartments, #mbrewergroup @mbrewer, Apartment marketing, mbrewergroup.com, Multifamily Marketing, roofads, rooftop advertising

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Power of the Written Word

by Mike Brewer on March 4, 2011

I heard a story not so long ago about the power of a thank you card. Seems she had set out to find a new wallet for her husband; a gift to mark their fist anniversary as a married couple. With a little thought she picked Coach as her place to make a purchase. Get [...]

Tagged as: @mbrewer, Apartment Buzz Marketing, Property Management

{ 9 comments }

The Making of an Apartment Company Mascot

by Mike Brewer on February 26, 2011

We are always looking for new and creative ways to start conversation at Mills and we think our latest adventure is sure to be a hit. While we understand this will not resonate with everyone; we are certain there is a niche that will appreciate it and be moved by it. Some people just love [...]

Tagged as: @mbrewer, Apartment Buzz Marketing, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Mills Apartments, Mills Properties, Multifamily Marketing, Using Social Media to Market Apartments

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Apartment Marketing: Cinema on the Lawn – Redux

by Mike Brewer on June 16, 2010

We wrote about this idea back in the summer of 2007 when we experimented with it at Park Station Apartments in Saint Louis, MO. It was a big hit not only our residents but with the community at large. Park Station is set in the historic DeBaliviere Neighborhood near the popular Central West End. It [...]

Tagged as: @mbrewer, debaliviere, experience marketing, frontyard features, mbrewergroup, mikebrewer, Mills Properties, outdoor apartment cinema, outdoor movies, Park Station

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Apartment Marketing: Facebook Like Page – Race to 10k – Good or Bad Idea?

by Mike Brewer on June 14, 2010

The core of Social Media is not “eyeballs and ears” but rather “hearts and minds.” Go for quality, not quantity. – As tweeted by @NW_Mktg_Guy I have read a few blog posts as of late that promote the thought of racing to certain thresholds of users on the various Social Media platforms, i.e. – 10k [...]

Tagged as: @mbrewer, cityview, downtown st louis apartments, mbrewergroup.com, Mills Properties, multifamily rehab, St. Louis Apartments

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Apartment Community Amenities: Promote Mystery

by Mike Brewer on June 12, 2010

In lieu of printing, posted and plastering the thing all over our social media streams

Tagged as: @mbrewer, Apartment Social Media, Dog Parks, marketing apartments, mike brewer, Multifamily Marketing, Property Management, property management ideas

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Apartment Search On: Google Commercial

by Mike Brewer on April 11, 2010

I read about this a couple of weeks ago and just found the time to check it out.

Tagged as: @mbrewer, Apartment Buzz Marketing, apartment internet marketing, Apartment Marketing Ideas, mike brewer, Multifamily Marketing, New Media Apartment Marketing, Strategic Apartment Marketing, Using Social Media to Market Apartments

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Apartment Internet Marketing – Exclusivity

by Mike Brewer on January 26, 2010

Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart: Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to [...]

Tagged as: @mbrewer, apartment internet marketing, apartment leadership, Apartment marketing, Apartment Marketing Ideas, Apartment Social Media, Customer engagement, Customer loyalty, mike brewer, multifamily, Multifamily leadership, multifamily market, Multifamily Marketing, Property Management, property management ideas, social media, social media apartment marketing, Using Social Media to Market Apartments

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4 Steps to Empowering Apartment Prospects and Residents

by Mike Brewer on January 7, 2010

Want to empower your apartment seekers or current resident base to engage? Here are four steps to do it by – 1. Get the question, “What do you think or What would you do,” imbued in your head and use it – often 2. Listen – when peeps answer your question avoid the propensity to [...]

Tagged as: @mbrewer, Apartment Buzz Marketing, Apartment marketing, mike brewer, Multifamily Marketing, social media apartment marketing, Using Social Media to Market Apartments

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← Previous Entries

Apartment Buzz Marketing

Apartment Marketing: Rooftop Advertising with a Twist

Power of the Written Word

Apartment Marketing: Cinema on the Lawn – Redux

Apartment Marketing: Facebook Like Page – Race to 10k – Good or Bad Idea?

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