From the category archives:

Apartment Buzz Marketing

We wrote about this idea back in the summer of 2007 when we experimented with it at Park Station Apartments in Saint Louis, MO. It was a big hit not only our residents but with the community at large. Park Station is set in the historic DeBaliviere Neighborhood near the popular Central West End. It [...]

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The core of Social Media is not “eyeballs and ears” but rather “hearts and minds.” Go for quality, not quantity. – As tweeted by @NW_Mktg_Guy
I have read a few blog posts as of late that promote the thought of racing to certain thresholds of users on the various Social Media platforms, i.e. – 10k Facebook [...]

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In lieu of printing, posted and plastering the thing all over our social media streams

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I read about this a couple of weeks ago and just found the time to check it out.

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Came across an interesting survey at over at emarketer that spoke to the want’s of social following. The results were captured in the following chart:

Using this chart as a catalyst, we are going to do a five part series titled: The Five E’s of Apartment Internet Marketing. The overarching premise will be playing to the [...]

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Want to empower your apartment seekers or current resident base to engage? Here are four steps to do it by –
1. Get the question, “What do you think or What would you do,” imbued in your head and use it – often
2. Listen – when peeps answer your question avoid the propensity to interrupt. [...]

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Technorati Tags: @mbrewer, mike brewer, mbrewer, apartment marketing, using social media to market apartments, multifamily marketing

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At the risk of sounding cynical – Engagement? Really? Over the last day or so I have read a number of  news posts, blogs and comments that suggest this is what engagement looks like. I think it would be more well stated to suggest this is what manufactured engagement looks like. Even then – I [...]

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