Out to Put a Dent in the Multifamily Universe

Surprise instead of free rent

We are all accustomed to giving away discounts or concessions at time of move in or lease renewal. As an industry we have taught our customer to expect it. It’s time to change that.

Surprise

Starting tomorrow take the money you would otherwise give away in concessions or rent discounts and create an equal number of surprise dollars. Deploy those surprise dollars through random acts of generosity:

Every 10th person that walks in the door to pay the rent gets to pay $50 less

Every 22nd resident gets tickets to a local professional sports event

Every 7th resident gets a gift card to a local restaurant. Partner with that restaurant in ordered to subsidize the surprise

Every 33rd resident gets a free fitbit

Every 25th resident gets a free gym membership. Partner with the local gym to subsidize the surprise

Every 54th resident gets to do their laundry free for an entire year

Every 100th resident gets their cable bill comped for one year

Every 4th person that turns in a service request for leaky faucet gets a gift card to a water park

Every 17th person that turns in a service request for a noisy refrigerator gets a freezer full of meat

If you run a business in Colorado every 420th person to call in a service request for a smoke alarm battery gets a fat one. Okay – maybe don’t do this one…

You get the point.

You’re looking to surprise the hell out of our residents this year Multifamily Maniac,

M

About Mike Brewer

Out to put a dent in the multifamily universe. Love compelling conversation...

  • http://www.markjuleen.com Mark Juleen

    Made me laugh today! Thanks Mike.

  • Lisa Z

    This is great!!! Made my morning. :-)

  • http://www.gracehill.com/ Kristin Whiteside

    Just one more way to get our fine industry to move away from concessions. Nothing makes a heart race like a surprise and imagine the free word-of-mouth marketing that will ensue. Winners always share the love. Excellent brainstorming topic. Thanks.