Seth posted a great story today title Everyone is Clueless – the video is especially compelling and is laced with a ton of powerful business lessons.
My biggest take away – we should be marketing reusable positions in lieu of recycling positions – it was a duh! moment for me. Now – how do we translate that to the apartment space.
I was also hit with the reinforcing message of: Give the customer what they want.
Check out the video
