I love this stuff –

You have a great vantage point as it relates to our space – what better position to be in than coach/mentor/teacher/trainer/partner. The landscape is huge and will require a trailblazing navigator like yourself.

Thank you for taking the time to drop a comment – I hope to see the discussion open up a bit more as there is a lot to talk about with this one. At least that is this guys opinion.

I think the discussion hinges on the concept that our target market is going to be served by front line workers from that same target market. And if the young adage, communicate with your audience like they want to be communicated with, holds true then it's essential that you turn lose of the controls. Will there be some missteps – sure but that is part of getting better at what you do.

You are dead on – one or two in each of the MSA across the country will get it and as such will begin to dominate the discussion and thus the space. The times are exciting to be true.

Thank you for taking the time to create some discussion around the point.

M

I am on a panel next week at Brainstorming, and my question to the group is this;

Why are you allowing Chain and Control Corporate Policy and Procedure Handcuffs to Get in the Way of On Line Branding Opportunities?

This may well lead us to the whole lose of productivity yap and blocking of facebook and social media sites in the workplace, and I get the angle of alleged lost productivity yada yada, but suggest then, Focus on Productivity, not Chain and Control, that never works. Focus on Lowering the Cost per Lease, or what ever your productivity target is and really focus and drill down like a raving nut and the facebook and twitter noise dissipates, there is no time for it as your group begins to run circles around the competition while they are drafting Policy and Procedure Handcuffs.