Comments on: Apartment Marketing Idea: You are not Your Apartment Prospect http://mbrewergroup.com/2009/09/apartment-marketing-idea-you-are-not-your-apartment-prospec/ Out to put a dent in the multifamily universe Mon, 08 Mar 2010 02:41:57 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: lisatrosien http://mbrewergroup.com/2009/09/apartment-marketing-idea-you-are-not-your-apartment-prospec/comment-page-1/#comment-684 lisatrosien Mon, 07 Sep 2009 16:15:47 +0000 http://mbrewergroup.com/?p=858#comment-684 I think the ABC stands for "Always Be Curious" as well. If you STOP wondering what they like and think you know it all, you'll remain where you are; stagnant. Today's renters have changed significantly, especially our Gen Y. Studies by the University of Michigan have shown that our newest renters have been the most affected by the recessionary economy. It appears they won't be as willing to spend on luxury apartment homes as they were in the past, and I doubt Mom and Dad are going to be as willing to supplement a more lavish lifestyle. After all, the Boomer parents are now adding years to their working days due to the decimation of their 401K's. <br><br>All apartment operators need to 'Always Be Curious' about their renters' habits, tastes, desires, needs and wants or they will Always Be Crushed by their competitors. I think the ABC stands for “Always Be Curious” as well. If you STOP wondering what they like and think you know it all, you'll remain where you are; stagnant. Today's renters have changed significantly, especially our Gen Y. Studies by the University of Michigan have shown that our newest renters have been the most affected by the recessionary economy. It appears they won't be as willing to spend on luxury apartment homes as they were in the past, and I doubt Mom and Dad are going to be as willing to supplement a more lavish lifestyle. After all, the Boomer parents are now adding years to their working days due to the decimation of their 401K's.

All apartment operators need to 'Always Be Curious' about their renters' habits, tastes, desires, needs and wants or they will Always Be Crushed by their competitors.

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