Comments on: Do Signs Matter When Renting an Apartment? http://mbrewergroup.com/2009/07/apartment-pricing/ Out to put a dent in the multifamily universe Fri, 18 May 2012 13:52:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: mbrewer http://mbrewergroup.com/2009/07/apartment-pricing/comment-page-1/#comment-633 mbrewer Mon, 06 Jul 2009 11:04:22 +0000 http://mbrewergroup.com/2009/07/apartment-pricing/#comment-633 E, <br><br>Good point - <br><br>Hey, did I miss part of your comment? It cut off at ...guy across the street is... <br><br>Just curious. <br><br>M E,

Good point –

Hey, did I miss part of your comment? It cut off at …guy across the street is…

Just curious.

M

]]> By: Eric Brown http://mbrewergroup.com/2009/07/apartment-pricing/comment-page-1/#comment-632 Eric Brown Mon, 06 Jul 2009 10:56:34 +0000 http://mbrewergroup.com/2009/07/apartment-pricing/#comment-632 Mike, Good Morning<br>Square Footage price comparison is always an issue for us. Our units are mostly studio and small one bedroom, with sizes fro 360 S/F to 550 S/F with rents from $995 to $1150, so our price point per S/F is already almost double of what teh gut across the street is Mike, Good Morning
Square Footage price comparison is always an issue for us. Our units are mostly studio and small one bedroom, with sizes fro 360 S/F to 550 S/F with rents from $995 to $1150, so our price point per S/F is already almost double of what teh gut across the street is

]]> By: mbrewer http://mbrewergroup.com/2009/07/apartment-pricing/comment-page-1/#comment-630 mbrewer Sun, 05 Jul 2009 15:21:57 +0000 http://mbrewergroup.com/2009/07/apartment-pricing/#comment-630 E, <br><br>Thank you as always for taking time - <br><br>I concur, it will be much more difficult to measure the effectiveness in our space vs. the restaurant space but maybe worth a shot. I will be interested to see if you achieve some success with it. The one thing I have concern over is prospects confusing price with sq ft. - do you think that would be an issue?<br><br>Hope you had a great 4th. <br><br>M E,

Thank you as always for taking time –

I concur, it will be much more difficult to measure the effectiveness in our space vs. the restaurant space but maybe worth a shot. I will be interested to see if you achieve some success with it. The one thing I have concern over is prospects confusing price with sq ft. – do you think that would be an issue?

Hope you had a great 4th.

M

]]> By: Eric Brown http://mbrewergroup.com/2009/07/apartment-pricing/comment-page-1/#comment-629 Eric Brown Sun, 05 Jul 2009 12:51:36 +0000 http://mbrewergroup.com/2009/07/apartment-pricing/#comment-629 Hi Mike,<br>This article is interesting. It is surely easy enough to do, and we will be removing the dollar signs from all of our web content. It is however a little more difficult to test the effectiveness, but it made me think about how we bundle together what we have our prospect tour. <br><br>For instance, if you believe or practice the theory of only showing a prospect two apartment styles, I assume we could bundle together one of which would be higher priced, and maybe with that one push the price, and attempt to test and record the rate at which the higher priced unit was picked. <br><br>You could also do the reverse test, by pushing up the rent on the lesser desirable unit Hi Mike,
This article is interesting. It is surely easy enough to do, and we will be removing the dollar signs from all of our web content. It is however a little more difficult to test the effectiveness, but it made me think about how we bundle together what we have our prospect tour.

For instance, if you believe or practice the theory of only showing a prospect two apartment styles, I assume we could bundle together one of which would be higher priced, and maybe with that one push the price, and attempt to test and record the rate at which the higher priced unit was picked.

You could also do the reverse test, by pushing up the rent on the lesser desirable unit

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