What if we Changed the Game, Blow Up what we are currently doing!
and turn the typical apartment web site on its head, and created an Experience Site, that acted and felt more like a Social Media Site and less like a apartment web site. A site that was so cool, hip and added value to the resident or potential resident, that looking at the available apartment was secondary to the experience of visiting, and participating in/on the site, and that we were able to evoke Emotion and Engagement with the resident/potential resident, so that when/if that potential visitor ever needed, wanted or otherwise was going to rent an apartment, they picked you without even considering the other guys, and you created Your Own Blue Ocean.
