I have to admit I have been on the band-wagon of print going by the wayside for some time now. A couple of weeks ago, I heard the best answer to the direct question, "Is print media dead?" The response was (paraphrased) "Look, the way I see it marketing is about doing more of what works and less of what does not work, so if print works for you then by all means do more of it. If not, then don’t. I still think it works in every market."
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